2023
DOI: 10.1108/ijrdm-11-2022-0470
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Antecedents and mediators of experiential retailing consumer behavior

Abstract: PurposeAn experiential retailing strategy is considered cardiotonic for consumers and brands. When such a stimulus is used, what cognition and behaviors are generated is an issue worthy of study. Therefore, the purpose of this study is to explore the factors and mechanisms that affect consumer response and relationship quality through empirical research.Design/methodology/approachBased on theoretical deduction, this paper proposes a conceptual model that includes four antecedents: experiential scene atmosphere… Show more

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