“…Competitive performance outcomes refer to key organizational process results measured in terms of cost, quality, time-to-market, and values (Doll et al, 2010;Hong et al, 2011). IT investment is expected to improve the performance of firms in the areas of cost, quality, delivery, product variety, and time to market (Nahm et al, 2003;Krause et al, 2007;Youn et al, 2014).…”