Antecedents customer decision to visit Yogyakarta as special regions in Indonesia

Kusumawati, Andriani; Rahayu, Karisma Sri; Putra, Endhar Wijaya

doi:10.1080/23311975.2022.2050062

Cited by 8 publications

(15 citation statements)

References 44 publications

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“…Therefore, the fifth hypothesis is supported empirically. This finding is consistent with a previous research by Kusumawati et al (2022). This finding also supported the importance of creating a city's brand image to influence the visitors' decision to visit.…”

Section: Hypothesis Testingsupporting

confidence: 92%

“…The brand identity is a concept generated from a company responsible for developing various products with unique qualities and offering a sustainable competitive advantage. The city branding and image in the tourism industry are essential in developing an intention to visit, which leads to the visiting decision (Chan, Suryadipura, & Novel, 2022;Kusumawati, Rahayu, & Putra, 2022). The study also found that the brand identity positively influenced the visiting decisions.…”

Section: Theoretical Framework and Empirical Studiesmentioning

confidence: 80%

“…A previous study has proven that the city branding positively influenced the intention to visit, which could affect the decision to stay (Kusumawati et al, 2022). However, it was also revealed that the two dimensions of city brandingcity uniqueness and city authenticitydid not directly affect the revisiting intention (Hussein, 2020).…”

Section: Theoretical Framework and Empirical Studiesmentioning

confidence: 92%

“…A city's brand image affects the residents' practices, and their policies, and decision-making processes (Wäckerlin et al, 2019). A previous research (Kusumawati et al, 2022) showed that the brand image positively affected the decision to visit. Other researches (Satyarini et al, 2017;Doosti et al, 2016) found a similar result on the influence of destination image on the visiting decision.…”

Section: Theoretical Framework and Empirical Studiesmentioning

confidence: 98%

See 3 more Smart Citations

The Influence of a Heritage City Branding on the City’s Brand Identity and Brand Image, and Tourists’ Visiting Decision

Fatmawati,

Maharani

2023

JEBIK

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The growing emphasis on urban management has driven a trend toward city branding to enhance the city attractiveness. This study investigates the influence of city branding on the city’s brand identity and brand image, and tourists’ visiting decision. This study was done in a quantitative approach. The data was collected by distributing online questionnaire, targeting visitors of Yogyakarta city. A total of 216 respondents participated in this study, obtained using a purposive sampling method. The data was analyzed using Structural Equation Modeling (SEM) in AMOS 21.0. The results show that the city branding directly influences the brand identity and visiting decision, but does not directly influence the brand image. Furthermore, the brand identity has a positive, significant and direct influence on the brand image and visiting decision. The brand identity mediates the influence of city branding on the visiting decision. The brand identity also mediates the influence of city branding on the brand image. Lastly, the brand image mediates the influence of brand identity on the visiting decision.JEL: M30, M31, M39.

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Section: Hypothesis Testingsupporting

confidence: 92%

Section: Theoretical Framework and Empirical Studiesmentioning

confidence: 80%

Section: Theoretical Framework and Empirical Studiesmentioning

confidence: 92%

Section: Theoretical Framework and Empirical Studiesmentioning

confidence: 98%

See 2 more Smart Citations

The Influence of a Heritage City Branding on the City’s Brand Identity and Brand Image, and Tourists’ Visiting Decision

Fatmawati,

Maharani

2023

JEBIK

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“…The way a city is seen by its citizens affects its policies, practices, and decision-making procedures (Wäckerlin et al, 2020). Prior studies (Kusumawati et al, 2022) demonstrate that brand perception influences travel decisions favorably. Studies by (Putra et al, 2019) and (Qu et al, 2011) also discovered comparable findings on the impact of a city's image on visit decision.…”

Section: City Imagementioning

confidence: 99%

Social Media in City Branding Strategic: Empirical study in Solo City, Indonesia

Indriani

2024

IJSSHR

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The trend of tourist visits in Indonesia after Covid-19 has increased more than the period before Covid-19, despite being under intense competitive pressure. This competitive pressure drives the trend of city branding integrating with digital-based marketing communications to increase city attractiveness. This study is to explore how social media promotion and electronic word-of-mouth (e-wom) play a mediating role in city branding on tourists' decisions to visit and city image. This investigation was carried out with a quantitative methodology. Data was gathered via an online survey intended for Solo visitors. Purposive sampling was used to select 100 respondents to participate in this study. Data were analyzed using Smart PLS 4.0. The results showed that city branding directly affects city image and visiting decisions, but city image has an insignificant influence on visiting decisions. Visitor decisions and city branding can be influenced indirectly by social media promotion and e-wom. E-wom's indirect effect can mediate the impact of a city's image on visit decisions. The research findings that city branding - social media promotion - city image - e-wom - visiting decisions are in one indirect effect path.

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Fashion Consciousness and Muslim Modest Brand Advocacy: The mediating role of brand love, and loyalty

Kusumawati

Akbarina

Pangеstuti

et al. 2022

Journal of Global Fashion Marketing

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Antecedents customer decision to visit Yogyakarta as special regions in Indonesia

Cited by 8 publications

References 44 publications

The Influence of a Heritage City Branding on the City’s Brand Identity and Brand Image, and Tourists’ Visiting Decision

The Influence of a Heritage City Branding on the City’s Brand Identity and Brand Image, and Tourists’ Visiting Decision

Social Media in City Branding Strategic: Empirical study in Solo City, Indonesia

Fashion Consciousness and Muslim Modest Brand Advocacy: The mediating role of brand love, and loyalty

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