Agrotourism is the community-based tourism activities that utilize the agricultural business as a tourist attraction that has many positive impacts which can improve the economy of society, especially in the form of society's income, open employment opportunities and business opportunities (entrepreneurship). This research aim was to develop the concept of agrotourism in the largest coffee producing area in Malang Regency that is in Amstirdam (Ampelgading, Sumbermanjing Wetan, Tirtoyudo, and Dampit). This study used a qualitative approach by observing the four areas to see the potential of each region. SWOT technique was used to analyze data and the results showed that Dampit is one area that has more potential attractions than other regions. One area in Dampit that has the potential to be developed into agro tourism is Kampung Kopi Amadanom. The results of this research indicated that the effort for developing Kampung Kopi Amadanom was still not maximal due to the lack of local government support and also lack of quality supporting resources. This research suggested by using a development model and applying appropriate strategy, it could provide and increase benefits not only for Kampung Kopi Amadanom but also for Malang generally.
Desa Ngargoretno merupakan desa wisata di Kabupaten Magelang yang memiliki banyak potensi untuk dikembangkan. Guna mendukung pengembangan dan keberlanjutan Desa Wisata Ngargoretno, maka perlu dilakukan analisis status keberlanjutan. Penelitian ini bertujuan untuk mengetahui status keberlanjutan Desa Wisata Ngagroretno dari dimensi ekologi, ekonomi, sosial, infrastruktur, dan kelembagaan. Penelitian ini menggunakan analisis Multi Dimensional Scaling Rappfish yang dimodifikasi menjadi Rap-Tourism. Hasil analisis status keberlanjutan Desa Wisata Ngargoretno menunjukkan dimensi ekologi (63,72%) cukup berkelanjutan, dimensi ekonomi (41,87%) kurang berlanjutan, dimensi sosial (49,14s%) kurang berkelanjutan, dimensi infrastruktur (47,01%) kurang bekelannjutan, dan dimensi kelembagaan (74,32%) cukup berkelanjutan.Ngargoretno Village is a tourism village in Magelang Regency that has a lot of potential to expand. It is located in the heart of the region. It is required to conduct a sustainability assessment of the Ngargoretno Tourism Village in order to assist in the development and long-term viability of the facility. The purpose of this research is to assess the long-term viability of the Ngagroretno Tourism Village from the perspectives of the ecological, economic, social, infrastructural, and institutional components. This research makes use of an examination of a Multi Dimensional Scaling Rappfish that has been developed to become Rap-Tourism. The findings of the research of the Ngargoretno Tourism Village's long-term viability reveal that the ecological dimension (63.72%) is quite sustainable, the economic dimension (41.87%) is less sustainable, the social dimension (49.14s%) is less sustainable, the infrastructure dimension (47.01%) is less sustainable. sustainability, and the institutional dimension (74.32%) is quite sustainable.
This study sought to understand the relationship between destination competitiveness factors (such as the tourist's image, service quality, satisfaction) and behavioral intention. Little empirical research has explored these relationships from the heritage tourist's perspective. A mixed method was used to achieve the study's objectives and test the conceptual model. Twelve in-depth interviews and 400 questionnaire surveys (international and domestic) were conducted using purposive technique sampling. A structural equation modeling (SEM) technique was applied to identify, evaluate and develop the dimensions and test the relationship between these dimensions simultaneously. The final model showed that service quality has a significant relationship with satisfaction but an insignificant relationship with behavioral intention. In addition, this study provided new insights, determining that destination image and service quality factors influence destination competitiveness via the mediating of tourists' satisfaction in a heritage tourism context. This shows the importance of destination image and service quality for measuring competitiveness. This present model will be useful as a guide for future research for measuring destination competitiveness in the heritage tourism context. Understanding destination competitiveness factors will help marketers predict future travel behavior and develop effective strategies in order to compete with other destinations. ABSTRAKPenelitian ini berusaha memahami hubungan antara faktor daya saing destinasi (seperti citra destinasi, kualitas layanan, kepuasan) dan niat perilaku. Beberapa penelitian serupa telah dilakukan dengan melihat dari perspektif wisatawan. Metode kualitatif dan kuantitatif (Mix method) digunakan untuk menguji model konseptual. Dua belas narasumber dan 400 kuesioner (wisatawan internasional dan domestik) digunakan dalam penelitian ini dengan teknik purposive sampling. Teknik pemodelan persamaan struktural (SEM) diterapkan untuk mengidentifikasi, mengevaluasi dan mengembangkan dimensi dan menguji hubungan antara dimensi ini secara bersamaan. Model akhir menunjukkan bahwa kualitas pelayanan memiliki hubungan yang signifikan dengan kepuasan namun terdapat hubungan yang tidak signifikan pada niat perilaku. Selain itu, penelitian ini memberikan wawasan baru, menunjukkan bahwa citra destinasi dan faktor kualitas layanan mempengaruhi daya saing destinasi melalui mediasi kepuasan wisatawan. Hal ini menunjukkan pentingnya citra destinasi dan kualitas layanan untuk mengukur daya saing. Model sekarang ini akan berguna sebagai panduan untuk penelitian selanjutnya untuk menganalisis lebih mendalam mengenai daya saing destinasi dalam konteks pariwisata sejarah. Memahami faktor daya saing destinasi akan membantu pelaku industry pariwisata memprediksi perilaku wisatawan dan mengembangkan strategi yang efektif agar dapat bersaing dengan destinasi lain.Kata kunci: citra destinasi, kepuasan, kualitas layanan, perilaku wisatawan dan daya saing destinasi
Red Islands Beach in Banyuwangi is included in the Provincial Tourism Strategic Area (KSPP). It is an example of the application on tourism management by the community, due to the existence of the community group (POKMAS). Increasing the number of tourists each year causes the need for a sustainable tourism development strategy that also involves the surrounding community to maintain environmental conditions that continue to be sustainable. So, this study aims to formulate a policy of developing sustainable marine tourism on Red Islands Beach in the Banyuwangi Regency. Data was obtained by conducting FGDs and distributing questionnaires to 10 key informants consisting of the Chairperson of Pokmas, the Homestay Manager, the Chairperson of BUMDES in Sumberagung Village, Academics, Ecoranger, Restaurant Managers, and the Management of Waste Banks. The data was analyzed using a SWOT analysis strategy to describe internal factors (IFAS) and external factors (EFAS). The results of the scoring IFAS showed the value of the Strengths (3.337) and weaknesses (2.979), while external factors showed value of opportunity (3.135) and threats (3.224). The strategy that can be applied based on this analysis is Concentric Diversification Strategies. These strategies focus on adding products and services related to the tourism destination, which uses Weakness and Threat (W-T) components. This strategy will overcome weaknesses and minimize threats on Red Islands Beach. Some points that can be carried out in this strategy are increasing human resources, providing education to the community, and negotiating with other interested parties in the Marine Tourism Region of Red Islands Beach.
The purpose of this study is to find the impact of e-service quality and e-recovery service quality on ecustomer satisfaction and e-customer loyalty in Shopee's online marketplace. This research was triggered by the increasing number of Shopee application users resulting in complaints on the services provided. This research is a type of causal research with a quantitative approach.. The sampling method is purposive sampling counted 113 responder. Data analysis in this study used the path analysis method with the help of PLS. The results of this study indicate that e-service quality and e-recovery service quality have a significant and positive effect on e-customer satisfaction and e-customer loyalty.
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