Antecedents of consumer brand loyalty in the Australian wine industry

Bianchi, Constanza; Drennan, Judy; Proud, Bill

doi:10.1080/09571264.2014.888650

Cited by 31 publications

(23 citation statements)

References 68 publications

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“…In the context of wine category it was found that wine knowledge and wine experience indirectly affects brand loyalty mainly through wine brand trust and wine brand satisfaction. Moreover, the study also maintained that consumer satisfaction is the strongest predictor of brand loyalty (Bianchi et al, 2012).…”

Section: Overview Of the Literaturementioning

confidence: 59%

“…Ever increasing competition and consumers empowerment have forced marketers to find innovate modes and methods for gaining competitive advantage, and getting customer's attention (Rajumesh, 2014). Most of the competitors are employing all the available marketing tools and techniques due to which it has become extremely difficult to create product and brand differentiation (Bianchi, Drennan, & Proud, 2012;Rajumesh, 2014) Developing and maintaining a strong loyal customer base is generally preferred by the marketers as it is cost effective and requires comparatively lesser efforts. Some of the commonly used techniques for creating loyal customers are branding, promotion, prices and product differentiation.…”

Section: Introductionmentioning

confidence: 99%

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An Empirical Investigation on the Effect of Brand Loyalty

Jalees¹,

Shahid²,

Tariq³

2015

j. manag. sci.

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This paper examines how satisfaction, brand image, price, packaging and perceived quality influence brand loyalty. A self-administered questionnaire through mall intercept method was used for survey purpose. Valid sample size was 300 comprising all adults and both genders. The constructs used in this study had established reliabilities. After ascertaining the normality of data a typical multiple step procedure was adopted which is inclusive of identifying outliers, ascertaining normality of the data, reliability analysis, validity analyses, CFA for all the constructs through structural equation modeling (SEM), and testing the overall model through SEM. Derived hypotheses results were assessed on SEM's output that is standardized regression estimates (SRE) and critical ratios. Price was the strongest predictor of brand loyalty followed by packaging and satisfaction. Company image and perceived quality had no relationships with brand loyalty. Some of the findings of this study are consistent with the earlier studies, while others are inconsistent to earlier research. Implications for managers were drawn from the results.

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Section: Overview Of the Literaturementioning

confidence: 59%

Section: Introductionmentioning

confidence: 99%

An Empirical Investigation on the Effect of Brand Loyalty

Jalees¹,

Shahid²,

Tariq³

2015

j. manag. sci.

View full text Add to dashboard Cite

show abstract

“…Although the wine industries of both Italy and Spain are dominant players in world wine production and exports, they face significant challenges. In fact, they operate in a highly competitive environment (Bianchi, Drennan, & Proud, ; Overton & Murray, ), with the emergence of new players from emerging wine‐producing nations (Morrison & Rabellotti, ). A more recent challenge that could aggravate the existing fierce competition in the wine market is the outcome of the 2016 referendum in the United Kingdom, or “Brexit” (Anderson & Wittwer, ), in which the UK voters opted to leave the European Union (EU).…”

Section: Introductionmentioning

confidence: 99%

Dynamic capabilities in the context of Brexit and international wine business: An exploratory two‐country study

Alonso

Kok

2018

Thunderbird Intl Bus Rev

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This exploratory study proposes a conceptual framework based on the dynamic capabilities approach (DCA) to advance the understanding of firms' responses to turbulence, illustrated by the Brexit phenomenon. The case of wine producers is examined, with a particular focus on perceived impacts of and responses to Brexit among wineries predominantly involved in exports.Data from 281 mainly micro and small exporting Italian and Spanish winery firms were gathered.Various differences emerged in how both groups of businesses perceived Brexit's impacts, and how they planned to respond. Some of these ways revealed principles associated with the DCA, such as possessing critical organizational resources, notably, tangible, intangible, and human to create capabilities. Furthermore, while various comments denoted indecisiveness and uncertainty, others underscored the vital need to exploit opportunities through engaging with new international consumer markets. Overall, the proposed framework facilitates an in-depth understanding of winery entrepreneurs' strategic behavior in response to turbulent situations.

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“…Service marketing literatures in education identify university image and perceived quality as the relevant antecedents of loyalty (Helgesen & Nesset, 2007a;Vander Schee, 2010). However, most of the preliminary studies in brand loyalty have only carried out in a small number of areas higher education institutions(HEIs) (Gounaris & Stathakopoulos, 2004;Bianchi, Drennan, & Proud, 2014). Therefore, this study attempted to investigate the drivers of brand loyalty in HEIs as suggested by a number of scholars (Mupemhi, 2013;Obermeit, 2012).…”

Section: Introductionmentioning

confidence: 99%

Factors Contributing to Brand Loyalty towards Malaysia Higher Educational Institutions

Ramli¹,

Salleh²

2015

JEVR

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This study aimed at filling the gap in the current marketing literature on the driver of brand loyalty towards public higher education institutions in Malaysia. The drivers of brand loyalty studied include university image and perceived teaching and learning quality. Toward meeting the objective, a selfadministrated questionnaire was employed. Smart PLS was used to analyze data from 150 international students of Universiti Utara Malaysia. The result revealed that university image and perceived teaching and learning quality were significantly linked to each other and significantly affected brand loyalty. Proximity this finding will help policy maker to design or develop new marketing strategy in higher education institution which is compatible with student perception as well as to increase the number of international student enrollment.

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Antecedents of consumer brand loyalty in the Australian wine industry

Cited by 31 publications

References 68 publications

An Empirical Investigation on the Effect of Brand Loyalty

An Empirical Investigation on the Effect of Brand Loyalty

Dynamic capabilities in the context of Brexit and international wine business: An exploratory two‐country study

Factors Contributing to Brand Loyalty towards Malaysia Higher Educational Institutions

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