Antecedents of sustainable e-waste disposal behavior: the moderating role of gender

Fan, Mingyue; Khalique, Abdul; Gillal, Faheem Gul; Gillal, Rukhsana Gul

doi:10.1007/s11356-021-17275-y

Cited by 31 publications

(14 citation statements)

References 63 publications

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“…Similarly, the impact of ideal selfcongruity is stronger for women than men. These results corroborate those of Gilal et al (2018), Fan et al (2021), andGilal et al (2020a) who found significant gender differences in consumer preferences for product design aspects and motives for brand choice. Finally, our results of moderation of age showed that the influence of ideal selfcongruity is essential for strengthening service brand passion among young compared to older customers, while the brand usage image congruity has a considerable influence on service brand passion for older but not for young customers.…”

Section: Discussionsupporting

confidence: 88%

Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age

Gilal¹,

Memon²,

Gilal³

et al. 2022

CEMJ

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Purpose: Using congruity theory, triangular theory of love, gender schema theory, and generational cohort theory, this study aimed to examine the relationships between congruity types and consumers’ service brand passion, along with the moderation effect of gender (i.e. male vs. female customers) and age (i.e. young vs. older customers) in these relationships. Design/methodology/approach: A total of N=252 valid responses were collected from the customers of service brands (e.g. bus riders), and the theoretical model was tested using exploratory factor analysis (EFA), structural equation modeling (SEM), and moderation analysis techniques. Findings: After assessing four types of congruity, we discovered that the influence of brand use image congruity had the greatest impact on service brand passion, followed by brand user image congruity, and actual self-congruity. Our moderation variable of gender revealed that the effect of actual self-congruity is more essential in building service brand passion among male than female customers, whereas the effect of ideal self-congruity is more important among female than male customers. Similarly, the effect of ideal self-congruity is more essential for boosting service brand passion among young than older customers, while brand use image congruity better promotes service brand passion among older but not young customers. Implications: This study offers strategies for boosting service brand passion among male (vs. female) and young (vs. older) customers in emerging markets. Originality: This is the first study to look into the effects of congruity types on service brand passion, and it has given marketers a framework for targeting customers based on their gender and age.

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Section: Discussionsupporting

confidence: 88%

Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age

Gilal¹,

Memon²,

Gilal³

et al. 2022

CEMJ

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“…It has to be considered that small and medium enterprises (SMEs) are less committed to implementing sustainability actions within their management ( Rodríguez-Espíndola et al, 2022 ), and, at the same time, that women have greater motivation to meet pro-environmental social norms ( Fan et al, 2022 ). Therefore, it can be inferred that the environmental practices of the female employees can help the SMEs they work in to become sustainable, as they can promote environmental practices, in accordance with the knowledge and behavioral control they believe they possess over these.…”

Section: Discussionmentioning

confidence: 99%

Environmental knowledge, perceived behavioral control, and employee green behavior in female employees of small and medium enterprises in Ensenada, Baja California

et al. 2022

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Concern for the environment and the diminishing availability of resources is undoubtedly a relevant issue, both personally and organizationally. That is why knowing the factors that affect the occurrence of green behavior is relevant, particularly in SMEs, due to their importance in the economy of all countries, and specifically by the women who work in them, since their participation is gaining more and more preponderance in the Mexican labor force. It is because of the above that the objective of the research was to analyze the effect of environmental knowledge and perceived behavioral control on the employee green behavior of female employees of small and medium enterprises (SMEs) in Ensenada, Baja California. The study is characterized by having a quantitative approach, a non-experimental, exploratory design and a transverse temporal dimension. 240 questionnaires were applied to female employees of SMEs in Ensenada, Baja California. The data collected was analyzed using structural equation modeling based on the partial least squares technique. The results empirically reflect the following: environmental knowledge has a positive and statistically significant effect on perceived behavioral control and employee green behavior. Also, it was found that the perceived behavioral control variable had a positive and statistically significant effect on the employee green behavior of female employees of SMEs in Ensenada, Baja California. Lastly, it was found that environmental knowledge predicts perceived behavioral control which in turn predicts employee green behavior. In this sense, such findings allow us to consider environmental knowledge and perceived behavioral control as predictive variables of employee green behavior.

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“…Researchers highlighted that using a single cup for takeaway beverages is one of the main problems of plastic pollution due to a thin layer of plastic inside the cups that makes the single-use cup unsuitable for recycling [ 7 , 8 ]. Plastic does not absorb water as it is made of synthetic organic materials that are produced by polymerization that pollute the environment [ 9 ]. Therefore, reusable drink cups are a viable option to promote environmental sustainability as they are made of glass, metal, and durable plastics [ 10 ].…”

Section: Introductionmentioning

confidence: 99%

Green Initiatives and Environmental Concern Foster Environmental Sustainability: A Study Based on the Use of Reusable Drink Cups

Wang

Waris²,

Bhutto

et al. 2022

IJERPH

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Unsustainable production and consumption have threatened human life and nature. Therefore, practitioners around the globe have paid attention to sustainability issues and adopted pro-environmental strategies to protect the environment. Using single-use cups contributes to environmental pollution. This study aims to understand university students’ intention to use reusable drink cups in university campuses. This study has extended the theory of planned behavior (TPB) model by including moral norms, green university initiatives, environmental concerns, and moral norms. The purposive sampling technique has been employed to collect students’ data from the twelve universities in Pakistan. Partial least square structural equation modeling (PLS-SEM) has been employed to test the hypothesized model. The study’s results revealed that green university initiatives and norms significantly shape students’ intention to use reusable cups. However, environmental concern has an insignificant impact on the perceived behavioral control. This study’s results help higher education institutions to formulate strategies that create awareness among students and promote environmentally sustainable practices.

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Antecedents of sustainable e-waste disposal behavior: the moderating role of gender

Cited by 31 publications

References 63 publications

Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age

Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age

Environmental knowledge, perceived behavioral control, and employee green behavior in female employees of small and medium enterprises in Ensenada, Baja California

Green Initiatives and Environmental Concern Foster Environmental Sustainability: A Study Based on the Use of Reusable Drink Cups

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