2017
DOI: 10.35808/ersj/719
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Antecedents of Tourism Destination Image and Customer Satisfaction in Tourism Industry

Abstract: Marketing mix has largely adapted as antecedents for analyzing the marketing performance in many sectors. However, it applicability in tourism sector has not been explored well. This research aims to analyze customers' satisfaction on tourism destination in order to increase the number of tourists visiting in Indonesia. This novelty is reviewed in depth with relevant theoretical studies and tested in empirical research conducted on how managing marketing mix in tourism sector to boost the number of tourists to… Show more

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Cited by 4 publications
(3 citation statements)
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“…Conversely, the lower the Tourist Satisfaction, the more disloyal the tourist will be. The results of this study are in line with the results of research that has been done [60][61][62], which shows that Tourist Satisfaction has a significant effect on tourist loyalty.…”
Section: Discussionsupporting
confidence: 90%
“…Conversely, the lower the Tourist Satisfaction, the more disloyal the tourist will be. The results of this study are in line with the results of research that has been done [60][61][62], which shows that Tourist Satisfaction has a significant effect on tourist loyalty.…”
Section: Discussionsupporting
confidence: 90%
“…There is also a change in preferences on the market in choosing the class of travel. The number of displacements between business and economic and tourist classes is increasing (Teviana et al, 2017). This type of displacement shows that the stable group on long distances, carried out by traditional carriers, are business class passengers, for whom the ticket price is not a determining factor, while the quality of service or certain luxury symptoms are the elements most expected by them.…”
Section: Figure 3 Reasons For Moving Passengers From the Low-cost Tomentioning
confidence: 99%
“…The capability referred to the research is the application's ability to respond customers when making transactions in the application. Teviana et al (2017) provide an explanation that capabilities in marketing have a significant effect on customer satisfaction. This is due to the ability to provide value related to advantages to its consumers.…”
mentioning
confidence: 94%