Antecedents of tourist loyalty to tourist destinations: a mediated-moderation study

Abstract

Purpose The purpose of this paper is to analyze the impact of destination image on satisfaction level and tourist loyalty toward the various tourist destinations in Jammu and Kashmir. The study, also, attempted to investigate the mediating role of satisfaction and moderating role of gender, past experience and tourist origin in the proposed model. Design/methodology/approach The study was carried out in the state of Jammu and Kashmir spread over three divisions, i.e., Jammu, Kashmir and Ladakh. The study employs questionnaire survey method for data collection. Purposive sampling was adopted for data collection and data analysis was carried out through exploratory factor analysis, confirmatory factor analysis and structural equation modeling techniques. Findings The study has found that cognitive image, affective image and unique image are the significant dimensions of destination image, which in turn has a positive effect on satisfaction level and tourist loyalty. It was also found that destination image has both direct and indirect effect on tourist loyalty. Research limitations/implications The state of Jammu and Kashmir has been badly affected by ongoing political instability, which has caused huge losses to the tourism industry. The results of the study will be helpful to policymakers in designing various strategies and programs for maximizing tourist inflow and growth of tourism industry in the state of Jammu and Kashmir. Practical implications Further, finding of the study will assist destination managers in understanding consumer behavior for promoting destination shopping activities. This will enhance tourist expenditure at destinations and thus provides direct benefits to the local economy. Originality/value Very little research has been conducted on moderating role of gender, past experience and tourist origin in the destination image and its association with satisfaction and tourist loyalty in the state of Jammu and Kashmir. Managing destination image and quality of tourist experience are critical to induce favorable expectations of destination in the tourist’s mind.

The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience

“…First-time visitors may not be familiar with the environment, thus develop low expectations (Molina et al, 2013). Bhat and Darzi (2018) found a significantly positive correlation between tourists' past experiences and cognitive image, as well as the positive effect of tourists' satisfaction on the overall image of a tourist destination. Sandoval and Gutierrez (2012) advanced past experience as a quasi-moderator in the satisfaction-loyalty relationship.…”

Mediating effect of tourists’ emotional involvement on the relationship between destination attributes and tourist satisfaction

“…Domestic tourists who visited earlier some tourist spots in Bangladesh and stayed hotels and motels at least one night were included as samples. Therefore, Kirom and Putra (2018) and Bhat and Darzi (2018) collected data adopting the purposive sampling method for measuring tourist satisfaction.…”

“…The effect of tourist emotional involvement Bhat and Darzi (2018) collected data adopting the purposive sampling method for measuring tourist satisfaction.…”

Bibliometric study of tourism destination image in Science Direct

“…Due to the nature of the construct, research topics from different disciplines have been linked to it. From this perspective, some scholars have analysed the affective component of TDI using tools and scales from psychology (S Baloglu & Brinberg, 1997;Nassar, Mostafa, & Reisinger, 2015;Russell & Pratt, 1980); others have developed their research to measure the impact of marketing (Abuhjeeleh, Shamout, Sleimi, & Harazneh, 2019); satisfaction (Hernández-Lobato, Solis-Radilla, Moliner-Tena, & Sánchez-García, 2006); loyalty (Bhat & Darzi, 2018;Sannassee & Seetanah, 2015); experiential management (Cervera-Taulet, Pérez-Cabañero, & Schlesinger, 2019); among others. In addition, the development of new technologies has created a new framework for the studies of the destination image.…”