Antecedents of trust in online environment: A case of Pakistan

Abstract

This study aims to investigate the antecedents of trust including Company Reputation, Website Design, Service Quality, and Security and Privacy Policy in an online environment within the Pakistani context. A pre-tested questionnaire survey is used in order to collect the response of e-shopper in three cities, Abbottabad, Haripur and Islamabad, from 200 Pakistani e-shoppers. SPSS was used to analyze the data and three techniques descriptive statistics, regression analysis and correlation analysis are applied. Findings revealed a positive direct relationship between the independent and dependent variables which validate the earlier studies.

A comparative study of bottled and tap water in Abbottabad city: Implications for stakeholders

“…Some possible reasons are consumer skepticism or lack of trust (Jamil & Qayyum, 2023) in bottled water sources or general lack of concern for health as observed in Pakistani consumers . In this regard, sellers of bottled water should utilize various marketing tactics such as word of mouth (Jamil & Qayyum, 2023) and influencer marketing to develop trust among potential users (Zaman et al, 2016). Similarly, seller should work on social responsibility initiatives by involving relevant doctors in study area and create awareness regarding health impacts of poor drinking water.…”