2014
DOI: 10.1111/apce.12044
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Antecedents to Market Orientation in the Worker Cooperative Organization: The Mondragon Group

Abstract: Given the socio‐economic importance of cooperative firms and in the light of evidence that they are an effective option for competing in complex environments, an intensive examination of their organizational model is required. It is significant that some of the most consolidated worker cooperative organizations have focused on Market Orientation. The central purpose of this research is therefore to examine the influence of a set of internal antecedents of market orientation found in cooperatives. We shall then… Show more

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Cited by 15 publications
(14 citation statements)
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“…Furthermore, trust, reciprocity and mutuality in employment relations were not only apparent in high-performing EOCs, it also appeared to be maintained in precarious circumstances. In this respect, our findings confirm the claims made by Agirre et al (2014) The democratisation of power in EOCs meant that collaborative practices, rather than appearing to encourage homogenisation, on the contrary encouraged the voicing of different interests, which could be combative. While our findings support the existing literature, which cites "interpersonal friction"…”
Section: Capability To Participate As a Missing Moderatorsupporting
confidence: 85%
“…Furthermore, trust, reciprocity and mutuality in employment relations were not only apparent in high-performing EOCs, it also appeared to be maintained in precarious circumstances. In this respect, our findings confirm the claims made by Agirre et al (2014) The democratisation of power in EOCs meant that collaborative practices, rather than appearing to encourage homogenisation, on the contrary encouraged the voicing of different interests, which could be combative. While our findings support the existing literature, which cites "interpersonal friction"…”
Section: Capability To Participate As a Missing Moderatorsupporting
confidence: 85%
“…Marketing cooperatives need to strive to optimize their qualities and capabilities to respond to customers' demand (Bijman et al, 2014). They need to develop the capacities to create sustainable competitive advantage by adopting market-oriented approaches to respond to existing highly competitive markets (e.g., Ketchen et al, 2007;Agirre et al, 2014). As a general principle from the marketing literature, organizations that perform market-oriented activities score better than their less-oriented rivals in a wide variety of indicators (Cano et al, 2004).…”
Section: Market Orientation and Cooperativesmentioning
confidence: 99%
“…The extent to which cooperatives adopt market orientation depends on the significance of human-resource development, organisational restructuring, and reallocation of resources within the cooperatives. Limited attention by cooperative management devoted to the effective implementation of market orientation is a key factor in cooperatives (Agirre et al, 2014). Prior studies indicate that strengthening of customer orientation has been claimed to be essential for the success of marketing cooperatives (Bijman, 2010).…”
Section: Market Orientation and Cooperativesmentioning
confidence: 99%
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