“…MOOCs as a new form of e-learning certainly face the same challenge (Diver & Martinez, 2015). Consequently, the idea of MOOCs providing education to "everybody and everywhere" (Clarke, 2013) is challenged (Jones et al, 2014) when we acknowledge that culture influences the adoption and use of technology (Olaniran et al, 2010). Thus, these introductory videos may speak and attract a specific audience; they may be meaningful for one audience, but meaningless and repulsive for another audience.…”