“…Finally, we contribute to a broad literature on investor attention and information dissemination (Hirshleifer, Lim, and Teoh [], DellaVigna and Pollet [], Bushee et al. [], Drake, Roulstone, and Thornock [], Drake, Guest, and Twedt [], Dai, Parwada, and Zhang [], Twedt [], Rogers, Skinner, and Zechman [], Madsen [], deHaan, Madsen, and Piotroski [], Blankespoor, deHaan, and Zhu []). Although prior studies generally focus on the effects of attentiveness to and dissemination of information‐rich events such as earnings announcements or media coverage, we demonstrate that even frequent and repeated events that reveal little nonpublic information impact the behavior of attention‐constrained investors, reducing awareness costs (Blankespoor, deHaan, Wertz, and Zhu []).…”