Anticipated emotion in consumers’ intentions to select eco-friendly restaurants: Augmenting the theory of planned behavior

Kim, Yong Joong; Njite, David; Hançer, Murat

doi:10.1016/j.ijhm.2013.04.004

Cited by 364 publications

(295 citation statements)

References 58 publications

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“…Perhaps the most important theoretical and empirical evidence presented in this study was a series of directed variables indicating that structural modeling indicates pro-social cognition with four constructs of attitude, social influence, perceived behavior control, and habit best explains travelers' pro-environmental behavioral intention. Empirical findings support the positive effect on attitude, social influence, perceived behavioral control, and habit indicating the significant variables illustrating personal behavioral intention process [15,31,[47][48][49].…”

Section: Theoretical Implicationsmentioning

confidence: 52%

“…The extracting TPB values indicate attitude, and perceived behavioral control then UTAUT2 of social influence and habit. Previous studies with empirical findings support the positive effect on attitude, social influence, perceived behavioral control, and habit indicating the significant variables within TPB and UTAUT2 in illustrating the personal behavioral intention process [15,18,[47][48][49]. Chan and Bishop [48] established that personal attitude, social influence, perceived behavioral control, and habit greatly and directly affect one's behavioral intention.…”

Section: Habitmentioning

confidence: 84%

“…Chan and Bishop [48] established that personal attitude, social influence, perceived behavioral control, and habit greatly and directly impact one's behavioral intention. Han [15] also pinpointed that personal attitude, social influence, perceived behavioral control, and habit in travelers' decision-making progress determined that travelers' supportive appraisal toward choosing and staying in a green hotel was real.…”

Section: Impact Of Attitude Social Influence Perceived Behavioral Cmentioning

confidence: 99%

“…Compatible with the initial mediating framework of the pro-social theory [15,31,[47][48][49][50], researchers establish that realization of environmental situations needs to be dealt with, and involving with individuals' common pro-social cognition toward guarding the environment, plays an essential role in generating attitudes, social influence, perceived behavioral control, and habits toward travelers' pro-environmental behavior, in the construction of one's aim to stay at green hotels. The serial mediation effects of sustainability values and attitudes, social influence, perceived behavior control, habit, and attributed liability were found to have a remarkable indirect influence on intention.…”

Section: Practical Implicationsmentioning

confidence: 99%

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The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability Values

Chuang

Chen

2018

Sustainability

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From a previous literature review, there are rare studies that focus on integrating Sustainability Values (SVs), the Theory of Planned Behavior (TPB), and Unified Theory of Acceptance and Use of Technology (UTAUT2) to predict potential travelers' behavioral intentions. In light of this, the research is designed to propose a comprehensive understanding of potential travelers' choices for sustainable hospitality businesses by integrating SV, TPB, and UTAUT2 into a theoretical framework, by moderating the effect of age. Prior studies have mentioned TPB identified the role of attitude, perceived behavior control, and moral obligation in generating intention. However, the use of TPB and the extended UTAUT model to explain pro-environmental behavior is lacking. Data was collected from 34 northern, 2 central, and 6 southern Taiwanese consolidated headquarter travel agencies. Email questionnaires were distributed to 630 individuals in 42 travel agencies. The proposed model will be also examining, with an AMOS procedure of structural equation modeling (SEM), the maximum likelihood method of estimation. The results indicated that (1) SVs are positively and significantly impacted by pro-environmental behavioral intention; (2) SVs are positively and significantly impacted by attitude, social influence, perceived behavioral control, and habit respectively; (3) attitude, perceived behavioral control, and habit is positively mediated by the effect between SVs and pro-environmental behavioral intention, respectively; (4) the social demographic variable of age is positively moderated the effect between SVs and social influence.Keywords: sustainability values; theory of planned behavior; unified theory of acceptance and use of technology 2; pro-environment behavioral intention

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Section: Theoretical Implicationsmentioning

confidence: 52%

Section: Habitmentioning

confidence: 84%

Section: Impact Of Attitude Social Influence Perceived Behavioral Cmentioning

confidence: 99%

Section: Practical Implicationsmentioning

confidence: 99%

See 2 more Smart Citations

The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability Values

Chuang

Chen

2018

Sustainability

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“…For several decades, business owners had little interest in understanding buyer motivation or even offering services to the general public (Kim, Nijite et al, 2013;Kim, Zhang, Jackson et al, 2013;Ko & Yang, 2012;Nelson, 2013). Martial arts school owners restricted the number of students and often did not advertise at all (Choi, 1965;Kimm, 2014;Ko & Yang, 2012).…”

Section: International Journal Of Marketing Studiesmentioning

confidence: 99%

Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry

Thomas¹

2017

IJMS

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The martial arts industry is experiencing immense growth, creating a highly competitive environment where challenges in attracting and retaining customers cause substantial losses and an inability to compete effectively. Customer memberships are the primary revenue source for fitness firms. Understanding buyer motivation is essential for marketing message creation and product development to attract and retain customers. The purpose of this qualitative, exploratory, single-case study was to investigate parent purchase motivation for children's martial arts classes and to document internal buying motives in order to address the problem of acquiring and retaining customers in the commercialized martial arts industry. The study sample consisted of seven parents, two instructors, and two owners. The data collection methods were semistructured interviews comprising open-ended questions. Interviews were analyzed using NVivo® qualitative analysis software to code and analyze themes. The semistructured interviews identified 10 themes. Three new themes emerged-ease of participation, alternative to team sports, and convenience. Study findings contribute to the theory of planned behavior and theories used to predict purchase behavior. Recommendations for practice include refinements of product offerings and marketing messages and the creation of a new market segment, resulting in customer alignment and increased ability to attract and retain customers. Future research is recommended to replicate this study in other geographies, to use the data gathered in this study to seed qualitative research studies, and to weigh the relative influence of the three types of behaviors influencing intention in the theory of planned behavior.

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Model of sustainable behavior: Assessing cognitive, emotional and normative influence in the cruise context

Han

Kim²,

Kim

2018

Bus Strat Env

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There is a lack of published research on individuals' decision‐making for pro‐environmental behaviors while traveling on cruise ships. This study included the cognitive, affective and normative processes related to this, and considered their interrelations in the prediction model of passenger cruising intention in an environmentally responsible way. We estimated the proposed theoretical framework using structural equation analysis. The final model was generated by altering the proposed model. The findings indicated that our conceptual framework had a sufficient level of anticipatory power for green intention and that moral and subjective norms were the most influential determinants of intention. the important interrelationships among these cognitive, affective and normative factors were identified. Moreover, anticipated emotions and moral norms were significant mediators. The results of this study supported our theoretical framework comprising the intricate associations among study variables. The implications for tourism research and cruise practitioners are discussed.

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Anticipated emotion in consumers’ intentions to select eco-friendly restaurants: Augmenting the theory of planned behavior

Cited by 364 publications

References 58 publications

The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability Values

The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability Values

Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry

Model of sustainable behavior: Assessing cognitive, emotional and normative influence in the cruise context

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