Past research on restaurant failures has focused mostly on quantitative factors and bankruptcy rates. This study explored restaurant ownership turnover rates using qualitative data, longitudinal data (1996-1999), and data from Dun and Bradstreet reports. In contrast to frequently repeated statistics, a relatively modest 26.16 percent of independent restaurants failed during the first year of operation. Results from this study indicated marginal differences in restaurant failures between franchise chains (57.2 percent) and independent operators (61.4 percent). Restaurant density and ownership turnover were strongly correlated (.9919). A qualitative analysis indicated that effective management of family life cycle and quality-of-life issues is more important than previously believed in the growth and development of a restaurant.
The objectives of this study were to examine the influence of destination image of Jeju Island on tourists' satisfaction and future behavior as well as to suggest ideas Jeju Island should adopt to improve its current marketing strategy. The image of Jeju Island was assessed on four factors: "environment", "attractions", "value for money" and "climate". Three factors, "environment", "attractions" and "value for money", have a significant effect on satisfaction and also influence future behavior. The structural equation model (SEM) was used to verify the relationship between image, satisfaction and future behavior. The SEMs were analyzed to find the differences between the four segments in relation to the perceived image of Jeju. Different segments have different image perceptions of Jeju Island. The different dimensions of Jeju Island image have different influences on the different segments of tourists. The findings of this study contribute to development of the marketing strategies to satisfy tourists' needs on Jeju Island, Korea.
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