2010
DOI: 10.1080/10941660903510024
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Relationship between Destination Image and Tourists' Future Behavior: Observations from Jeju Island, Korea

Abstract: The objectives of this study were to examine the influence of destination image of Jeju Island on tourists' satisfaction and future behavior as well as to suggest ideas Jeju Island should adopt to improve its current marketing strategy. The image of Jeju Island was assessed on four factors: "environment", "attractions", "value for money" and "climate". Three factors, "environment", "attractions" and "value for money", have a significant effect on satisfaction and also influence future behavior. The structural … Show more

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Cited by 47 publications
(30 citation statements)
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References 45 publications
(93 reference statements)
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“…In the Erasmus student case, our results revealed that cultural factors also significantly contribute to creating a great experience. Finally, consistent with prior research but adding new The results confirm the importance of destination image in influencing the decision-making processes related to foreign student mobility, which is in line with the academic literature in the field of tourism [45,46,54,56,65,66,69]. According to the results, destination image is directly and positively linked to student experiences as an important antecedent.…”
Section: Resultssupporting
confidence: 78%
See 1 more Smart Citation
“…In the Erasmus student case, our results revealed that cultural factors also significantly contribute to creating a great experience. Finally, consistent with prior research but adding new The results confirm the importance of destination image in influencing the decision-making processes related to foreign student mobility, which is in line with the academic literature in the field of tourism [45,46,54,56,65,66,69]. According to the results, destination image is directly and positively linked to student experiences as an important antecedent.…”
Section: Resultssupporting
confidence: 78%
“…The reasons and motivations scale for one year of abroad study was based on Park and Njite [65]. The scale to measure image in tourist destination selection in the context of students' mobility was based on Beerli, Palacio, Martín [66], and Phillips et al [67].…”
Section: Techniquesmentioning
confidence: 99%
“…However, destination loyalty has also been considered a critical factor influencing a destination's economic sustainability in terms of tourists' revisits, recommendation, and positive word-of-mouth [24,25]. Thus, this study expanded the literature.…”
Section: Academic Implicationsmentioning
confidence: 78%
“…Notably, a sustainability strategy with a focus on tourists could offer a competitive advantage, and enhance Jeju Island's sustainability performance [10,25]. Moreover, tourists' behavioral intention such as revisit and recommendation (i.e., positive word-of-mouth) can be another essential proxy to examine their perception of the destination (i.e., whether it is attractive enough to visit or recommend).…”
Section: Introductionmentioning
confidence: 99%
“…Hence, when visitors have a positive attitude towards a destination, they will choose that destination for their next vacation. The positive attitude depends on the satisfaction level in terms of destination image [39,40]; environment, famous places, travel costs, climate [49]; territories, personal services and human factors [50], etc. Besides, Prideaux [51] and Leanza et al [52] pointed out that cultural heritage is a destination attraction's uniqueness, which is extremely important in the tourism industry [53,54]; therefore, it plays vital roles in attracting visitors and affecting their revisit intention [55].…”
Section: Revisit Intentionmentioning
confidence: 99%