“…In recent years, a growing literature has examined whether affective constructs, such as affective attitudes and anticipated affective reactions, ought to be explicitly incorporated into these traditionally cognitive-based models (Conner, McEachan, Taylor, O’Hara, & Lawton, 2015; Linde, Rhodes, Riley, & Spruijt-Metz, 2016; Rhodes & Nigg, 2011; Rivis, Sheeran, & Armitage, 2009; Sandberg & Conner, 2008; Sniehotta, Presseau, & Araújo-Soares, 2014; Williams, Rhodes, & Conner, 2017). While numerous studies have demonstrated the predictive utility of affective attitudes and negatively valanced anticipated affective reactions (i.e., anticipated regret; Brewer, DeFrank, & Gilkey, 2016; Ellis et al, 2018; Koch, 2014; Rivis et al, 2009; Sandberg & Conner, 2008; Sandberg, Hutter, Richetin, & Conner, 2016), the potential contribution of positively valanced anticipated affective reactions (e.g., pride) has received far less attention (Conner, Godin, Sheeran, & Germain, 2013). …”