“…Several motivations for consumers' decision or intention of buying counterfeits are reported in the literature. These include materialism (Furnham & Valgeirsson, 2007;Qin et al, 2018), perceived social power (Bian et al, 2016;Qin et al, 2018), personality and value consciousness (Furnham & Valgeirsson, 2007), anticipation of regret (Chen, Teng, Liu, & Zhu, 2015), religiosity (Quoquab et al, 2017), ethical judgment (Quoquab et al, 2017), degree of liking luxury (Kapferer & Michaut, 2014), beliefs about counterfeits' purchase (Furnham & Valgeirsson, 2007), product appearance (Kim & Karpova, 2010), product involvement (Bian & Moutinho, 2009), product utility (Poddar, Foreman, Banerjee, & Ellen, 2012;Qin et al, 2018), product conspicuousness (Bian et al, 2016), having fun by experiencing adventure (Perez, Castaño, & Quintanilla, 2010), satisfaction with counterfeit products (Tom, Garibaldi, Zeng, & Pilcher, 1998), importance attributed to financial value/ price (Perez et al, 2010;Qin et al, 2018), expertise in counterfeits (Bian et al, 2016), and demographics (Kapferer & Michaut, 2014;Tom et al, 1998).…”