Purpose – The purpose of this paper is to investigate the impact of religiosity on consumer attitudes and purchase intentions toward Islamic banks. Design/methodology/approach – The study takes place in the Tunisian context. Even though Tunisia is a Muslim country, the culture is considerably different from those of the Middle East or Malaysia (countries where the majority of studies on Islamic banks have taken place). Consequently, an adapted religiosity scale was developed to fit the study’s context. Then, the scale was pre-tested on a sample of 188 respondents. In order to test the research hypotheses, a second data collection, based on a convenience sampling technique, was undertaken, yielding a sample of 217 respondents. Findings – The religiosity variable was found to be tridimensional. Results show that the more a person fears divine punishment, the more he/she will develop a favorable attitude towards Islamic banks. Also, the more a person believes in Islamic laws, the more favorable his/her attitude towards Islamic banks. However, the relationship between religious involvement (practice and interest) and attitude toward Islamic banks is found to be insignificant. Other alternative models were tested and the results indicate that neither fear, nor beliefs, nor religious involvement has a direct effect on purchase intention. Thus, religiosity has an indirect effect on purchase intentions of Islamic bank services through attitude towards these banks. Practical implications – It is suggested that a communication strategy focusing on the compatibility of Islamic banks with Islamic beliefs and eliminating any doubt that Islamic bank operations are suspicious (from a religious point of view) could attract a segment of consumers who wish to be in harmony with the prescriptions of their religion. Islamic banks can better position their offers compared to conventional banks and improve the perception of actual or potential clients. The study offers some implications to managers of conventional banks as well. Originality/value – Previous studies have reported the strong impact of religion on Muslims’ attitude towards Islamic banks. The main contribution of this study is to show which dimension of religiosity has the most important impact on attitude and purchase intention toward Islamic banks.

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This paper aims to examine the impact of recall crisis management on the manufacturer's image, consumers' loyalty and future purchase intentions. More specifically, this research aims to clarify the types of recall strategies that companies put forward, as well as their impact on consumers' behaviors and perceptions of the manufacturer's image. Design/methodology/approach -The current study focuses on vehicle users who have either experienced automobile recalls or heard them discussed. Data were collected via car-related web sites. The final sample comprises 573 people. The direction and strength of the relationships between various consumers' attitudes toward the different recall methods and their purchase intention are assessed through structural equation modeling (SEM). Findings -Results show that recalls contested by manufacturers have a significant negative impact on manufacturers' image, as well as on consumers' loyalty and purchase intentions. On the other hand, voluntary recalls or improvement campaigns have a significant positive impact on the manufacturer's image, as well as consumers' loyalty and purchase intentions. Research limitations/implications -Proactive strategies are the best solution to avoid a loss in consumer loyalty to the manufacturer during a recall crisis. In the contrary, manufacturers' adoption of reactive strategies harms their image, as well as consumers' loyalty. This translates into a negative impact on future purchase intentions and manufacturers' market share. This study concludes by recommending appropriate strategies to limit possible negative effects of product recalls. Research limitations -Some variables (such as media, the degree of severity of recalls and the frequency of recalls) are not investigated in this study. Additionally, the research is limited to the automobile industry. Other industries that also experience recalls (such as the pharmaceutical industry) might be considered in future research in order to confirm the consistency of the research findings. Originality/value -The approach adopted by the current research is relatively different from earlier studies that directly link the types of recalls to the danger perce...