Aplicação Da Ferramenta Planejamento De Experimentos No Marketing De Relacionamento: Um Estudo No Varejo

Abstract

Infrastructure 1 Availability and capacity of actives. 2 Access to capital. 3 Fusions / acquisitions Personal 4 Fraudulent activities Process 5 Quality and rotation of suppliers 6 Change in customer demands Technology 7 Acquisition, maintenance, distribution, confidentiality and availability of data. 8 Availability, capacity, selection, development and reliability of the system Economic 9 Concession, default, credit and warranties degradation. 10 Pay-off, funding, cash flow 11 Derivatives, hedge, interest rates, exchange rates, actions, inflation 12 Commodity prices 13 Opposition between existing competitors, new competitors.

Uma Abordagem Contingencial Como Estratégia Empresarial Para O Modelo De Inovação Aberta

“…Nevertheless, the design of experiment is a method, still not very utilized for management, maybe because it is not very known method yet, since it is an excellent statistic tool for decision making. Holland and Cravens (1973); ; Ferrini and Scarpa (2007), , Fontão and Lopes (2010) and utilized the design of experiment in studies in areas such as management, marketing, economy and open innovation.…”