Apolitical politics: GOP efforts to foster identification from Latinos, 1984–2000

Connaughton, Stacey L.; Jarvis, Sharon E.

doi:10.1080/10510970409388632

Cited by 12 publications

(3 citation statements)

References 21 publications

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“…In other words, a Democrat candidate should generate a higher level of homophily perceptions and voting intent from subjects who identify more with the Democratic Party than with the Republican Party. Results from this research are in accordance with most literature (Connaughton & Jarvis, 2004;Grynaviski, 2006;Lewis-Beck et al, 2008) that suggests that a candidate's party affiliation does play a role in voters' voting intent. Since Hispanics have surpassed African Americans as the nation's largest minority group, it is important for both political parties to understand how party affiliation is related to voting intent among Hispanics (Connaughton & Jarvis, 2004).…”

Section: The Moderating Effect Of Voters' Party Identification Ethnisupporting

confidence: 90%

The Effects of Candidate’s Ethnic Source Cue and Party Affiliation on Hispanic Voters’ Homophily Perceptions and Voting Intent

Yang

Erives

Kang

2015

Journal of Creative Communications

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Because of the rapid demographic shifts in the United States (US), it is vital to examine how voters of different ethnic backgrounds perceive the ethnic source cue of a candidate in political advertising and how such perceptions influence voting behaviour. We used a post-test-only experiment to investigate the effects of candidate's ethnic source cue and party affiliation on voters' homophily perceptions and voting intent. A total of 335 college students from a large southwestern university in the US were recruited to take part in a post-test-only experiment. Results from multivariate analysis of covariance (MANCOVA) found that candidate's ethnic source cue and party affiliation have significant main effects on voters' homophily perceptions and voting intent. The moderating effects of voters' own ethnicity, party identification and gender were also found to have statistically significant effects on voters' homophily perceptions and voting intent. Theoretical and practical implications are discussed.

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Section: The Moderating Effect Of Voters' Party Identification Ethnisupporting

confidence: 90%

The Effects of Candidate’s Ethnic Source Cue and Party Affiliation on Hispanic Voters’ Homophily Perceptions and Voting Intent

Yang

Erives

Kang

2015

Journal of Creative Communications

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“…Subsequently, the purpose of the commercial is to influence voters by assisting them in identifying the similarities between themselves and the candidate. The basic methods of persuasion tactics used in political commercials were devised by Connaughton and Jarvis (2004) and based on the Burkean theory of fostering social affiliation. Burke argues that, "You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea and identifying your ways with his" (Connaughton & Jarvis, 2004, p. 467).…”

Section: Discussionmentioning

confidence: 99%

“…Highlighting these similarities would persuade a voter that a candidate has similar economic, social and political interests. At the time of this study, no previous studies had been conducted on the persuasiveness of commercials that use explicit, antithesis or implicit methods espoused by Connaughton and Jarvis (2004) theory as the most common means of fostering a common ground with the candidate.…”

Section: Discussionmentioning

confidence: 99%

Stepparent Roles

Geraci¹

2018

PsiChiJournal

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The twofold purpose of the Psi Chi Journal of Undergraduate Research is to foster and reward the scholarly efforts of un dergrad u ate psychology students as well as to provide them with a valuable learning experience. The articles pub lished in this journal represent primarily the work of the under graduate student(s). Faculty supervisors, who deserve recog nition, are identified by an asterisk next to their name or on a separate byline. Since the articles in this journal are primarily the work of undergraduate stu dents, the reader should bear in mind that: (1) the studies are possibly less complex in design, scope, or sampling than professional publications and (2) the studies are not limited to significant findings. The basis for accepting papers for publication is the agreement among three professional re view ers that the project, hypothesis, and design are well researched and conceived for some one with an undergraduate level of com petence and experience.

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Latina/Os and Party Politics in the California Campaign Against Bilingual Education: A Case Study in Argument from Transcendence

Cisneros

2009

Argumentation and Advocacy

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Apolitical politics: GOP efforts to foster identification from Latinos, 1984–2000

Cited by 12 publications

References 21 publications

The Effects of Candidate’s Ethnic Source Cue and Party Affiliation on Hispanic Voters’ Homophily Perceptions and Voting Intent

The Effects of Candidate’s Ethnic Source Cue and Party Affiliation on Hispanic Voters’ Homophily Perceptions and Voting Intent

Stepparent Roles

Latina/Os and Party Politics in the California Campaign Against Bilingual Education: A Case Study in Argument from Transcendence

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