Application of analytic network process and two-dimensional matrix evaluating decision for design strategy

Chiang, Ya-Mei; Chen, Wenliang; Ho, Chun Heng

doi:10.1016/j.cie.2016.06.005

Cited by 12 publications

(5 citation statements)

References 35 publications

(35 reference statements)

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“…The artifact's properties of form and function represent its product design (Bloch, 2011; Luchs & Swan, 2011). Firms can devise design strategies to realize the objectives they pursue by means of product innovation (Chiang et al, 2016; Rindova & Petkova, 2007). A design strategy can be defined as “the effective allocation and coordination of design resources and activities to accomplish a firm's objectives" (Olson et al, 1998, p. 55).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Valuation entrepreneurship through product‐design and blame‐avoidance strategies: How Tesla managed to change the public perception of sustainable innovations

Palmié,

Miehé,

Mair

et al. 2024

J of Product Innov Manag

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Developing innovative, eco‐friendlier products that gain traction in the mass market remains a persistent challenge for many firms. To bring consumers to choose “greener” alternatives over conventional products, firms need to overcome prevailing product evaluations that favor traditional solutions. Research on valuation entrepreneurship examines the strategies that actors apply to induce changes in established evaluations. Adding to the emerging literature on valuation entrepreneurship, our study analyzes how the car maker Tesla, Inc. used product design—material artifacts' properties of form and function—to advance the public perception of battery electric vehicles (BEVs). When Tesla entered the market, several firms had tried to promote BEVs as a way of making private mobility more environmentally friendly, but with limited success. In contrast, Tesla produced well‐received BEVs that generated enormous consumer interest and led to a more favorable assessment of BEVs as a whole. Drawing on 54 interviews and nearly 2000 pages of archival data, our abductive study identifies three product design strategies that increased the appeal of Tesla's initial models: (1) incorporating discontinuous technological solutions; (2) optimizing the products on traditional evaluation criteria (e.g., driving performance, comfort, space, status); and (3) creating an ecosystem of complementary products. Since some design choices came at the expense of a minimal environmental footprint, they risked attracting blame for compromising on the environmental performance of potentially eco‐friendly cars and for committing “greenwashing.” To minimize this risk, Tesla complemented its design strategies by employing three strategies of reputational politics to avoid such blame. After Tesla's initial, lavish models had improved the public perception of electric cars, Tesla and other car makers were able to sell less excessive and more sustainable BEVs in much greater quantities than ever before. Our findings contribute to three literature streams and generate valuable insights for management practice.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Valuation entrepreneurship through product‐design and blame‐avoidance strategies: How Tesla managed to change the public perception of sustainable innovations

Palmié,

Miehé,

Mair

et al. 2024

J of Product Innov Manag

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show abstract

“…Products. On the basis of fully drawing lessons from the relevant research results at home and abroad [27][28][29][30], we summarize and sort out the relevant evaluation indicators given by domestic and foreign documents from five aspects: economic benefits, social benefits, ecological benefits, technical guarantee, and quality and safety guarantee, so as to form the alternative evaluation index for the traceability of the Internet of ings system of agricultural products. After that, based on the definition of agricultural product Internet of ings traceability system, secondary screening of alternative evaluation indicators was carried out by consulting relevant experts in the field of agriculture and actual investigation, which follow the principle of evaluation indicator construction mentioned above.…”

Section: Construction Of the Evaluation Index System For The Traceabi...mentioning

confidence: 99%

Construction on Evaluation Index System of Traceability System of Agricultural Internet of Things Based on Network Analysis

Xie

Zhang

2022

Mathematical Problems in Engineering

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In order to ensure the transparency and openness of each link of agricultural products “from farmland to table” and to solve the problem of consumers’ low trust degree in the safety of agricultural products and food, the application and evaluation of agricultural Internet of Things traceability system are the top priority. However, the traceability system evaluation indicators are rarely discussed in the existing studies. Consequently, this paper attempts to construct the evaluation index system of the Internet of Things traceability system of agricultural products based on an overall perspective of ecological civilization and to determine the weight of each evaluation index by using analytic hierarchy process (AHP). Then, on the basis of the relevant data of the agricultural product traceability system in recent years, the determined weight is modified by using entropy method. Finally, it points out the important practical value for management departments, production subjects, sales subjects, and consumers, providing reference for improving the quality and safety of agricultural products and standardizing the market supervision of agricultural product market.

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“…Thus, it represents the real-world decision problem using a loose network structure and it brings forward the decisions-ranking priorities. So far, it was successfully applied in fields such as knowledge management (Eslamkhah & Seno, 2019;Hellebrandt et al, 2018), enterprise resource planning (Kilic et al, 2015;Lee et al, 2019), supply chain management (Abidi et al, 2019), and new product development (Chiang et al, 2016).…”

Section: Anp: a Multi-criteria Decision-making Model For The Hospital...mentioning

confidence: 99%

Fostering intergenerational learning in the hotel industry: A multiple criteria decision-making model

Leon

2020

International Journal of Hospitality Management

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Application of analytic network process and two-dimensional matrix evaluating decision for design strategy

Cited by 12 publications

References 35 publications

Valuation entrepreneurship through product‐design and blame‐avoidance strategies: How Tesla managed to change the public perception of sustainable innovations

Valuation entrepreneurship through product‐design and blame‐avoidance strategies: How Tesla managed to change the public perception of sustainable innovations

Construction on Evaluation Index System of Traceability System of Agricultural Internet of Things Based on Network Analysis

Fostering intergenerational learning in the hotel industry: A multiple criteria decision-making model

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