2021
DOI: 10.1088/1742-6596/1722/1/012019
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Application of text mining employing k-means algorithms for clustering tweets of Tokopedia

Abstract: In this current digital era, people tend to shop online. Because of that, there are currently many e-commerce companies that can satisfy the various needs of society in shopping. Each company certainly has a strategy to attract consumers to shop at their shopping place. One of the media commonly used to attract consumers is social media. Tokopedia is one of the biggest marketplaces in Indonesia and is also active in utilizing Twitter as their social media mean. Therefore, it is essential for Tokopedia to pay a… Show more

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Cited by 5 publications
(3 citation statements)
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“…In summary, k-means has achieved results on how to select the initial center K value and reduce the number of iterations [25][26][27][28][29][30]. However, due to the blindness of the initial center K value selection, the cluster number needs to be determined in advance, and there are problems such as local optimization.…”
Section: Related Technologymentioning
confidence: 99%
“…In summary, k-means has achieved results on how to select the initial center K value and reduce the number of iterations [25][26][27][28][29][30]. However, due to the blindness of the initial center K value selection, the cluster number needs to be determined in advance, and there are problems such as local optimization.…”
Section: Related Technologymentioning
confidence: 99%
“…Rejito, Atthariq, and Abdullah's study explores the application of K-Means clustering in analyzing the tweet content of Tokopedia, a leading Indonesian e-commerce platform. Through text mining of 885 tweets, they identified 48 distinct clusters, which were further categorized into 5 major groups, revealing that tweets related to quizzes and prizes garnered the most engagement, while lifestyle content attracted the least [5]. Denny and Spirling's paper rigorously investigates the substantial influence of preprocessing decisions on the outcomes of unsupervised learning models in text analysis, specifically within political science research [6].…”
Section: Introduction (Literary Review)mentioning
confidence: 99%
“…The DTM becomes the input for the K-Means algorithm which will group text by calculating the distance from the tweet vector to the centroid (center point) of the entire clusters and assigning the tweet vector into the closest cluster. Several studies that focus on analyzing Twitter data have carried out Text Clustering using the K-Means algorithm to obtain clusters or groups contained in a collection of tweets on various topics [7], [9]- [12].…”
Section: Introductionmentioning
confidence: 99%