Application of the Communicability Evaluation Method to Evaluate the User Interface Design: A Case Study in Web Domain

Paz, Freddy; Pow-Sang, José Antonio

doi:10.1007/978-3-319-40409-7_45

Cited by 2 publications

(8 citation statements)

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“…According to Paz et al (2016) (Paz et al, 2016), from the point of view of Semiotic Engineering, Human-Computer Interaction is perceived as a communication between users (receivers) and designers (senders).…”

Section: Techniques and Methodologymentioning

confidence: 99%

“…According to Paz et al (2016) (Paz et al, 2016), Communicability Evaluation Method (CEM) is a method proposed by De Souza, to measure the level of communicability of a software application.…”

Section: Communicability Evaluation Methodsmentioning

confidence: 99%

“…This interaction includes the participation of designers and users, and communication occurs at the moment when users utilize the system. If the purpose of each interface element is properly communicated, users will be able to achieve their objective by using the given system (Paz et al, 2016).…”

Section: Communicability Evaluation Methodsmentioning

confidence: 99%

“…All the interaction must be recorded on video to capture both the screen and the user's face. Subsequently, the user's actions on the interface and facial expressions will be analyzed (Paz et al, 2016). The audio in recordings is also important for this analysis.…”

Section: Communicability Evaluation Methodsmentioning

confidence: 99%

“…UmetSoft suggested using CEM, a method proposed in Semiotic Engineering to evaluate Communicability as an expected attribute in a user interface (Alarcón, Medina, & Villaroel, 2013). The experience was performed based on the study by Paz et al (Paz, Paz, & Pow-Sang, 2016) with real users in a laboratory with an ATM, in front of the application as such. .…”

Section: Introductionmentioning

confidence: 99%

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Application of the Communicability Evaluation Method to evaluate the design of a user interface: A case study in an ATM system

Moquillaza

Paz

Falconi

et al. 2018

Rev. colomb. comput.

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The Communicability Evaluation Method (CEM) is a technique proposed by Semiotic Engineering that measures the degree to which adequate communication is achieved between designers and users is achieved through the user interface. The case studies found in the literature focus on desktop applications or web applications. In this study, we present the results of a Communicability Evaluation on an ATM System in the Self-Service domain. The experimental case was executed by specialists in Human-Computer Interaction (HCI) at the request from BBVA Continental to define which of two user interface proposals would be better received by its customers, as well as being less intrusive to the current retirement experience. The operation was called "Retiro Seguro" and consisted in offering a micro-insurance during the navigation of a withdrawal. Current customers were asked to perform some tasks on both proposed interfaces in a realistic environment. We concluded that the second proposed interface was better at achieving design objectives and we proposed implementing an intermediate solution.

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Section: Techniques and Methodologymentioning

confidence: 99%

Section: Communicability Evaluation Methodsmentioning

confidence: 99%

Section: Communicability Evaluation Methodsmentioning

confidence: 99%

Section: Communicability Evaluation Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations