Application of visual elements in product paper packaging design: An example of the “squirrel” pattern

Abstract

For product packaging, the visual elements in it can further enhance the appeal of the package to customers. This article briefly introduces visual elements and packaging design and made an example analysis with the gift packaging design of Squirrel Design Studio. In the case study, the packaging design of the studio’s mirror, storage bag, and puzzle was rated by hierarchical analysis and questionnaires, and the packaging design was analyzed based on the rating results. A convolutional neural network (CNN) was also used to evaluate packages in batches. The results showed that the CNN could make a batch evaluation of gift packaging design accurately; the three gift packaging designs were based on the studio’s logo, making the ratings similar; in addition, the packaging design patterns were composed of different geometric shapes to show the studio’s innovative design theme, and the squirrel silhouette and text description were used to strengthen the impression of the studio among customers.

Study of Visual Elements of Traditional Food Packaging Designs Typical of Heritage as Regional Identity

“…As the object of the case study, 3 MSEs production packages in Smarinda were used, 2 production packages from large industries, 2 MSEs products outside Samarinda, one traditional food package which was considered capable of displaying regional identity and one student re-design assignment. The visual elements of the packaging which were analyzed using the reference in Figure 2 compiled by Menghan Ding [9]. Packaging elements include visual and verbal attributes.…”

Design and research of green concept product packaging based on artificial intelligence technology

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Exploring the Integration of Visual Elements on Packaging Design to Enhance Consumer Impression in Online Shopping

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