2021
DOI: 10.3233/faia210092
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Application Programming Interface for a Customer Experience Analysis Tool

Abstract: This paper analyzes the architecture of an application programming interface (API) developed for a novel customer experience tool. The CX tool aims to monitor the customer satisfaction, based on several experience attributes and metrics, such as the Net Promoter Score. The API aims to create an efficient and user-friendly environment, which allow users to utilize all the available features of the customer experience system, including the exploitation of state-of-the-art machine learning algorithms, the analysi… Show more

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“…Customer experience has been identified as a critical factor for the commercial success of various sectors, including telecommunications, banks, tourism, and retail stores [10]. A UX-based strategy involves the utilization of various metrics, such as the Net Promoter Score (NPS), which measures the likelihood of customers recommending a company's products or services.…”
Section: Literature Review 21 the Coronavirus And Its Consequences In...mentioning
confidence: 99%
“…Customer experience has been identified as a critical factor for the commercial success of various sectors, including telecommunications, banks, tourism, and retail stores [10]. A UX-based strategy involves the utilization of various metrics, such as the Net Promoter Score (NPS), which measures the likelihood of customers recommending a company's products or services.…”
Section: Literature Review 21 the Coronavirus And Its Consequences In...mentioning
confidence: 99%