“…Moreover, publications that build theory from cases are often regarded as the "most interesting" research (Bartunek, Rynes, and Ireland 2006). Given these relative strengths of qualitative research, it is not surprising that many practitioners accepted it better than they do quantitative research (Van de Vall, Bolas, and Kang 1976). A frequent argument against case-study research is that it could lead to highly situative, individual, and idiosyncratic findings.…”