Applying a multiple criteria decision-making approach to establishing green marketing audit criteria

Chen, Hui-Chiao; Yang, Cheng‐Hsien

doi:10.1016/j.jclepro.2018.10.327

Cited by 46 publications

(45 citation statements)

References 51 publications

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“…The review and analysis of the research in the field of green marketing has revealed a large variety of scales for the measurement of green marketing. Out of the ten measurement scales that were explored in this research (Chan, 2013;Fraj et al, 2013;Ko et al, 2013;Richey et al, 2014;D'Souza et al, 2015;Yadav et al, 2016;Papadas et al, 2017;Duffett et al, 2018;Chen, Yang, 2019;Dzulkarnain et al, 2019), three were one-dimensional tools for the measurement of green marketing performance (Fraj et al, 2013;Richey et al, 2014;Duffett et al, 2018). Scholars also proposed multidimensional tools to measure green marketing performance (Chan, 2013;Ko et al, 2013;D'Souza et al, 2015;Yadav et al, 2016;Papadas et al, 2017;Chen, Yang, 2019;Dzulkarnain et al, 2019).…”

Section: Methodological Framework For the Evaluation Of Green Marketimentioning

confidence: 99%

“…A review of scales previously proposed revealed that much of the existing literature focuses on top management (Chan, 2013;Fraj et al, 2013;Richey et al, 2014;D'Souza et al, 2015;Papadas et al, 2017;Duffett et al, 2018;Chen, Yang, 2019;Dzulkarnain et al, 2019). There exists an alternative to ground scales of green marketing on customers (Ko et al, 2013;Yadav et al, 2016).…”

Section: Methodological Framework For the Evaluation Of Green Marketimentioning

confidence: 99%

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Evaluation of Green Marketing Performance: A Methodological Perspective

Skačkauskienė

Vilkaitė-Vaitonė

2020

SCEE

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Green marketing has drawn the attention of academics and practitioners during the last few decades. However, no holistic framework has been developed on how to evaluate the implementation of green marketing orientation at the organization level. The article has an objective to analyze methodological perspective of evaluation of green marketing. Authors have identified that questionnaires, interviews, and observations are the most common methods chosen for the evaluation of green marketing performance. The evaluation of green marketing performance can be based on particular scales applicable for the evaluation of green marketing. This study enriches the literature by building a base for the formulation of benchmarks for the evaluation of green marketing performance in contemporary organization. Results of the research have shown that green marketing performance should be undertaken at strategic, tactical and operational levels.

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Section: Methodological Framework For the Evaluation Of Green Marketimentioning

confidence: 99%

Section: Methodological Framework For the Evaluation Of Green Marketimentioning

confidence: 99%

Evaluation of Green Marketing Performance: A Methodological Perspective

Skačkauskienė

Vilkaitė-Vaitonė

2020

SCEE

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“…The fuzzy decision matrix P is normalized using Equation (19), and the result of P are shown in Table 10. The weighted normalized fuzzy decision matrix is calculated using Equation (20) and shown in Table 11. The fuzzy positive-ideal solution (FPIS) and fuzzy negative-ideal solution (FNIS) are calculated using Equations (21) and (22), respectively.…”

Section: Phase 2: Fuzzy Anpmentioning

confidence: 99%

“…Dinçer et al [19] constructed an interval type 2 fuzzy sets MCDM approach, which combined the DEMATEL-based ANP and the multi-objective optimization on the basis of ratio analysis, to study the emerging industries based on the signaling theory. Chen and Yang [20] examined the critical auditing criteria for implementing green marketing activities and used an integrated AHP and DEMATEL approach to obtain the weights of the criteria. Khatir and Akbarzadeh [14] presented a fuzzy multi-attribute decision making (FMADM) model.…”

Section: Introductionmentioning

confidence: 99%

An Integrated Fuzzy Multi-Criteria Decision-Making Approach for Evaluating Business Process Information Systems

2019

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The prevalence of business-to-business (B2B) has made the relationship among firms more closer than ever. Whether in simple arm-length transactions or business cooperation, many firms, in order to reduce costs and achieve efficiency, have shifted their day-to-day operations from the tradition of relying on manpower to the use of information technology in handling tasks such as inventory, procurement, production planning, distribution, etc. As a result, the need of a business process information system is imminent for firms to coordinate with partners in the supply chain and to be sustainable in the competitive market. This study thus proposes a hybrid multi-criteria decision-making approach for evaluating business process information systems. First, the factors that should be taken into account in selecting an appropriate system are explored. The Decision-Making Trial and Evaluation Laboratory (DEMATEL) is adopted next to understand the interrelationships among the criteria. Based on the results from the DEMATEL, the Fuzzy Analytic Network Process (FANP) is applied to calculate the importance of the factors. Fuzzy Techniques for Order of Preference by Similarity to Ideal Solution (FTOPSIS) is used to rank the business process information systems.The interrelationship among the factors should be considered in the decision-making; thus, the FANP can be a recommended methodology. However, the FANP questionnaire is usually very lengthy and cumbersome. The use of DEMATEL in advance can shorten the questionnaire substantially. FTOPSIS is used to rank the alternatives so that the pairwise comparisons of the alternatives required in the FANP can be avoided. Fuzzy set theory is incorporated in the study so that the uncertainty and ambiguity present in decision-making can be considered. The proposed approach can provide references for decision makers for making relevant decisions and can be revised and adopted in similar problems.Mathematics 2019, 7, 982 2 of 23 of the business process information system can facilitate the business operations within and outside of a firm and to be sustainable in the fierce market. For example, Taiwan Semiconductor Manufacturing Company (TSMC), founded in 1987 in Taiwan, is the largest semiconductor foundry in the world. TSMC, has been implementing the virtual fab concept to provide a wide variety of semiconductor products for customers in the computer, communications, consumer, industrial, and standard semiconductor markets [3]. In order to handle a diversified product portfolio, provide on-time-delivery and short production cycle time, and respond to customer demands spontaneously, TSMC introduced its business process information system in October 1996 and completed its implementation in January 1998. With its successful implementation of the system, the firm can handle its business operations efficiently. In 2017, it manufactured 9920 different products using 258 distinct technologies for 465 different customers [3]. Therefore, if the business process information system can be adopted su...

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“…Although solutions for implementation of green marketing initiatives are well recognised in academic literature (Rex, Baumann, 2007;Chan, 2013;Saxena, 2015;D'Souza et al, 2015), only few contributions (Zhang & Fu, 2017;Chen & Yang, 2019) provide a way how to evaluate company's progress in this field. There is a significant lack of research into valid and reliable scales, well-reasoned methods for the measurement of the level of green marketing orientation in a company.…”

Section: Introductionmentioning

confidence: 99%

Methodological Perspective of Evaluation of Green Marketing Performance

Skačkauskienė

Vilkaitė-Vaitonė

2019

Economics and Business

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There is an increasing interest among academics, top managers, stakeholders regarding green marketing and its potential to improve environmental performance. Considering the prominence green marketing has risen to in recent decades, it is surprising to note that marketing literature has drawn relatively limited attention to evaluation of green marketing performance at the level of business unit. Therefore, the aim of this article is to investigate methodological background for the evaluation of green marketing performance. Using multi-source data, the authors have found out that it is possible to ground the evaluation of green marketing performance on different methods, criteria and scales used for the evaluation of green marketing. The contribution of the present research focuses on suggesting well-founded guidelines for the evaluation of green marketing performance in a modern organisation. The study suggests evaluating performance of green marketing at strategic, tactical and operational levels.

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Applying a multiple criteria decision-making approach to establishing green marketing audit criteria

Cited by 46 publications

References 51 publications

Evaluation of Green Marketing Performance: A Methodological Perspective

Evaluation of Green Marketing Performance: A Methodological Perspective

An Integrated Fuzzy Multi-Criteria Decision-Making Approach for Evaluating Business Process Information Systems

Methodological Perspective of Evaluation of Green Marketing Performance

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