Applying Innovation Resistance Theory to Understand Consumer Resistance of Using Online Travel in Thailand

Jansukpum, Kanjana; Kettem, Supamas

doi:10.1109/dcabes.2015.42

Cited by 16 publications

(22 citation statements)

References 12 publications

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“…H1, H2, H3: Social influence significantly affects risk barrier, value barrier, and image barrier People's perceptions of a service's or technology's usefulness may improve correspondingly from the social influence they receive from peers or close circles (Venkatesh and Davis, 2000). The research by Jansukpum and Kettem (2016) found that positive social influence has significant negative effect on risk barrier (H1), value barrier (H2), and image barrier (H3). The finding in this research supports all of those hypotheses.…”

Section: Discussionmentioning

confidence: 99%

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Barriers Analysis on Consumer Usage Intention of Freelance Marketplace in Indonesia

Putinagari

Aprilianty

2021

MJSSH

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Past studies have shown that the informal sector, including freelancers, contributes significantly towards Indonesia’s rate of employment by providing economic opportunities to those who cannot be absorbed by the formal sectors. Seizing this opportunity, many businesses are tapping into providing freelancers a place to sell and market their services online, commonly known as freelance marketplace. Yet the penetration of these platforms is still low in Indonesia. While the supply is high, Indonesian consumers still have doubts to use these marketplaces as their go-to platform when searching for freelancers. Thus, this study aims to investigate factors that impede consumers intention to use freelance marketplace in Indonesia, based on the framework of Innovation Resistance Theory (IRT). The data was collected from 370 respondents through online questionnaires, analyzed using Smart PLS software, and interviews, deciphered using selective coding. The results suggest that usage barrier, value barrier, tradition barrier, and image barrier negatively influence consumers’ usage intention of freelance marketplace, all except for risk barrier. Additionally, social influence also has a significant effect on value barrier and image barrier. These findings can be useful to construct business strategies for online freelance service providers, by focusing to eliminate the critical barriers mentioned in this study.

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Section: Discussionmentioning

confidence: 99%

“…Referring to the framework proposed by Jansukpum and Kettem (2016), combined with the variable components of online experience in Constantinides' study, (2004), the author constructs the final conceptual framework for this research that can be seen in Figure 1.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Barriers Analysis on Consumer Usage Intention of Freelance Marketplace in Indonesia

Putinagari

Aprilianty

2021

MJSSH

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“…Instead, they focused on delineating the innovation characteristics, i.e., positive aspects (Joachim et al, 2018 ). Thus, the IRT provides a theoretical framework that can explain barriers and resistance mechanisms by focusing on individuals' reactions to any technology (Kaur et al, 2020 ), product (Sadiq et al, 2021 ), and service (Jansukpum and Kettem, 2015 ).…”

Section: Literature Review and Theoretical Backgroundmentioning

confidence: 99%

“…Literature is replete with the research that has affirmed the adverse influence of usage barriers on individuals' intention to use novel technologies such as e-commerce (Moorthy et al, 2017 ), e-learning (Ray et al, 2020 ), mobile health applications (Kim and Lee, 2020 ), e-tourism (Jansukpum and Kettem, 2015 ), m-shopping (Lissitsa and Kol, 2021 ), and e-banking (Kaur et al, 2020 ). Thus, the usage barriers are associated with the resistance of the individuals toward new technologies.…”

Section: Literature Review and Theoretical Backgroundmentioning

confidence: 99%

“…For example, Kaur et al ( 2020 ) mentioned that users could negatively evaluate the perceived complexities of using a particular technology and diminish the usage intention. To this end, there is evidence accessible in literature demarcating usage barriers as antecedents of the resistance-oriented outcomes (Jansukpum and Kettem, 2015 ; Sivathanu, 2019 ).…”

Section: Literature Review and Theoretical Backgroundmentioning

confidence: 99%

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Exploring Influence of Communication Campaigns in Promoting Regenerative Farming Through Diminishing Farmers' Resistance to Innovation: An Innovation Resistance Theory Perspective From Global South

et al. 2022

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Climate change and farming malpractices (e.g., harmful pesticides use) are harmful to the globe's productive soil and biodiversity, thereby posing a hazard to the survival of future generations. Innovative technologies provide continuous smart conservation solutions, such as regenerative farming, to confront the ongoing climate crisis and maintain biodiversity. Albeit, regenerative farming has the potential to conserve climate change by upgrading the soil's organic materials and reinstating biodiversity leading to carbon attenuation. However, a critical problem remains concerning adapting conservation farming practices that can assist low-income farmers. In this scenario, theoretical-driven communication campaigns are critical for addressing individuals' resistance to innovation. Thereby, this research uncovers the moderating influence of the numerous communication tools in determining the adoption of regenerative farming through diminishing farmers' resistance to innovation. The study employed a cross-sectional design vis-à-vis a survey method. A sample of 863 farmers participated by responding to the self-administrated questionnaire. In line with prior theories, the study's results identified that communication campaigns such as public service advertisements and informative scientific documentaries could reduce the resistance to innovation that increases the attitude toward the adoption of regenerative farming with varied intensity. Besides, informational support also remained a significant contributor in determining the intention to adopt regenerative farming. This specifies that implanting habits of conservation farming requires the initiation of communication campaigns using different media content. These results may be advantageous for policymakers to influence farmers' intentions to adopt regenerative farming.

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The Impact of Functional and Psychological Barriers on Algorithm Aversion – An IRT Perspective

Mahmud

Islam

Mitra

et al. 2022

Lecture Notes in Computer Science

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The application of artificial intelligence (AI) in decision-making is regarded as the most impactful disruption in an organization's digitalization. However, the benefits of the algorithmic decision can be leveraged only if the managers of an organization adopt this technology. Research found that despite the superior performance of algorithms, people discount algorithmic decisions either deliberately or unintentionally, a phenomenon known as algorithm aversion. In this regard, the current study seeks to investigate whether managers' innovation resistance, measured by different barriers, has any impact on algorithm aversion. Analyzing the survey data of 167 bank/financial managers, we found that while value barriers, tradition barriers, and image barriers are significantly associated with algorithm aversion, such relationships are absent in the case of usage barriers and risk barriers. The findings of this study have several theoretical and practical implications.

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Applying Innovation Resistance Theory to Understand Consumer Resistance of Using Online Travel in Thailand

Cited by 16 publications

References 12 publications

Barriers Analysis on Consumer Usage Intention of Freelance Marketplace in Indonesia

Barriers Analysis on Consumer Usage Intention of Freelance Marketplace in Indonesia

Exploring Influence of Communication Campaigns in Promoting Regenerative Farming Through Diminishing Farmers' Resistance to Innovation: An Innovation Resistance Theory Perspective From Global South

The Impact of Functional and Psychological Barriers on Algorithm Aversion – An IRT Perspective

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