Handbook of Partial Least Squares 2009
DOI: 10.1007/978-3-540-32827-8_20
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Applying Maximum Likelihood and PLS on Different Sample Sizes: Studies on SERVQUAL Model and Employee Behavior Model

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Cited by 237 publications
(195 citation statements)
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“…PLS simultaneously allows assessment of the reliability and validity of the measures of theoretical constructs and estimation of the relationships between these constructs [96]. We chose PLS for two reasons.…”
Section: Discussionmentioning
confidence: 99%
“…PLS simultaneously allows assessment of the reliability and validity of the measures of theoretical constructs and estimation of the relationships between these constructs [96]. We chose PLS for two reasons.…”
Section: Discussionmentioning
confidence: 99%
“…Measures not meeting the requirements were eliminated from analysis. A commonly accepted minimum threshold for loadings is 0.707 which technically implies more shared variance between the constructs and its measures than error variance (Hulland, 1999;Barroso et al, 2010;Gotz et al, 2010). In cases where new items for newly developed scales are employed, it is common to have several items in an estimated model with loadings measuring less than the threshold.…”
Section: Model Evaluation Resultsmentioning
confidence: 99%
“…A SEM model facilitates the evaluation of the measurement and structural models in a single systematic and comprehensive analysis (Gefen et al, 2000;Barroso et al, 2010). This allows measurement errors of the observed variables to be analyzed as an integral part of the model and factor analysis to be combined in one operation with the hypothesis testing (Gefen et al, 2000).…”
Section: Abdul and Wang'ombementioning
confidence: 99%
“…The SEM method enables to represent reality through complex models, by doing a multiple regression analysis between latent variables (Barroso, Cepeda, & Roldán, 2010). These models are the conjunction of three techniques: 1) generalization of the traditional factorial model to the multivariate case; 2) path analysis and; 3) simultaneous equation models used in economics (Agdas, Washington, Ellis, Agdas, & Dickrell, 2014).…”
Section: Structural Equations and Partial Least Squarementioning
confidence: 99%
“…In order to verify the discriminant validity, AVE should be greater than variance shared between a construct and other constructs in the model (the squared correlation between two constructs) (Barroso et al, 2010). Discriminant validity coefficients show that all constructs were more strongly correlated with their own measures, than with any other of the constructs, suggesting good discriminant validity.…”
Section: Discriminant Validitymentioning
confidence: 99%