Applying the scenarios method to capture uncertainties of retail development in emerging markets

Mukherjee, Malobi; Cuthbertson, Richard

doi:10.1080/09593969.2016.1147475

Cited by 5 publications

(5 citation statements)

References 33 publications

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“…The validity of this theory in explaining the evolution of modern retail outlets in developing countries has been seriously questioned. It has been shown that, contrary to the theory’s prediction, price has not been a key determinant in the emergence of modern retail outlets in most emerging markets (Kaynak and Cavusgil, 1989; Mukherjee and Cuthbertson, 2016). For example, empirical evidence suggests that prices in the modern retail outlets are normally higher than those operating in traditional stores for similar products (Abebe et al , 2013; Battersby et al , 2015).…”

Section: An Overview Of Previous Studiesmentioning

confidence: 79%

Perspectives of retailers and local food suppliers on the evolution of modern retail in Africa

Nandonde

Kuada

2018

BFJ

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Purpose The purpose of this paper is to present the findings of an exploratory qualitative study of the evolution of modern food retailing in Tanzania (from both retailers and suppliers’ perspectives). Design/methodology/approach The qualitative case approach was used in this study. Participants were drawn from three sets of actors: retailers, local food suppliers, and government institutions. Data were collected using semi-structured interview format. Thematic qualitative analytical technique was used for the data analysis. Findings According to the results of the study, seven major factors that account for the evolution of modern food retail in the country were identified. These are availability of suppliers, acceptance of trade credit, innovation, lifestyle change, institutional support, convenience, and availability of consumers. Originality/value The study has expanded the knowledge of the evolution of modern food retail in developing economies by using the relationship marketing theory. Furthermore, the study employed some major actors in the food value chain to understand determinant factors that accelerated the evolution of supermarkets in Tanzania.

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Section: An Overview Of Previous Studiesmentioning

confidence: 79%

Perspectives of retailers and local food suppliers on the evolution of modern retail in Africa

Nandonde

Kuada

2018

BFJ

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“…Unorganised Retailers (URs), comprising open kiosks and stalls, family-owned small stores and mom and pop stores [30], dominate the retail landscape across emerging markets, particularly in Asia [6,31]. According to Euromonitor [32], retail goods and services worth is an incredibly important component of the ASEAN economy, with some 27.8% of the population employed in the sector across the region.…”

Section: Unorganised Retail Businesses In Emerging Marketsmentioning

confidence: 99%

“…According to Euromonitor [32], retail goods and services worth is an incredibly important component of the ASEAN economy, with some 27.8% of the population employed in the sector across the region. A key feature of the retail sector in emerging Asian and ASEAN countries is the co-existence of organised and URs, with the latter being the most prevalent retail format in these markets [8,31]. Several key studies [8,31,33,34] highlight the fact that URs have continued to remain the dominant retail format in emerging markets despite the significant inroads made by modern retailers.…”

Section: Unorganised Retail Businesses In Emerging Marketsmentioning

confidence: 99%

“…A key feature of the retail sector in emerging Asian and ASEAN countries is the co-existence of organised and URs, with the latter being the most prevalent retail format in these markets [8,31]. Several key studies [8,31,33,34] highlight the fact that URs have continued to remain the dominant retail format in emerging markets despite the significant inroads made by modern retailers. A number of factors, including the convenience of time, location, the personalised relation with customers and high service levels [34,35], provide a unique market opportunity for URs despite competitive pressures from larger retailers.…”

Section: Unorganised Retail Businesses In Emerging Marketsmentioning

confidence: 99%

“…The findings in this paper have at least three practical ramifications which we outline in the following section. First, digital transformation of the widely present URs in the South East Asian markets [6,31,32] has the potential to contribute to the UN SDGs 3, 4 and 8 [13] through the local level pathways of socio-economic development of UR businesses and their owners. This pathway for achieving the UN SDGs [13] can create an opportunity for local level entrepreneurs and policy makers to collaborate on innovative initiatives for inclusive and transformative development of subsistence and rural communities.…”

Section: Practical Implicationsmentioning

confidence: 99%

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Consolidating Unorganised Retail Businesses through Digital Platforms: Implications for Achieving the UN Sustainable Development Goals

Mukherjee

Wood

2021

Sustainability

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This study explores whether digitalisation of unorganised retail (UR) businesses in emerging markets have a positive socio-economic impact on the lives of the subsistence consumer–merchants who perform the dual role of being, not only consumers providing for themselves and their families, but also the managers of micro-UR businesses. We develop a framework for sustainable business model innovation at the base of the pyramid by undertaking content analysis of 65 newspaper articles (interviews with senior executives and founders of digital app-based platforms, expert analysis) as well as social media and YouTube testimonials of UR business users of these platforms in Vietnam, Indonesia, Malaysia and the Philippines. Using the Gioian coding structure of open and second order comparative coding, we develop a framework for sustainable business model innovation from the base of the pyramid perspective. The framework captures how digitalisation enables the UR businesses to circumvent resource shortages, consolidate procurement and inventory management and diversify product and service offerings, which leads to significant economic and social transformation for both the micro enterprises and their owners. Our framework contributes to the emergent literature on sustainable business model innovation and inclusive innovation in resource-constrained contexts. We conclude that sustainable business model innovations enable socio-economic transformations similar to those experienced by UR businesses in emerging Asian markets. Such developments can create local level pathways for local tropical countries seeking to achieve UN social development goals.

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Concept of Dynamic Advertisement Composition Model Tailored to Customers´ Needs Based on Interactive Customer Input

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ml.

2017

Procedia Computer Science

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Applying the scenarios method to capture uncertainties of retail development in emerging markets

Cited by 5 publications

References 33 publications

Perspectives of retailers and local food suppliers on the evolution of modern retail in Africa

Perspectives of retailers and local food suppliers on the evolution of modern retail in Africa

Consolidating Unorganised Retail Businesses through Digital Platforms: Implications for Achieving the UN Sustainable Development Goals

Concept of Dynamic Advertisement Composition Model Tailored to Customers´ Needs Based on Interactive Customer Input

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