Appraisal of Hotel’s Eco-Friendliness during Construction and Service as a Competitive Advantage

Abstract

The hotel business is developing very actively now. Hence current trends dictate hotel business owners to focus their attention not only on enterprise’s business processes yet on sustainable development. Compliance with leading international assessments in the field of environmental legislation is one of the aspects towards this goal. Buildings and constructions such as hotels are often a source of a deterioration of the environment and of human health. According to research by the International Energy Agency, they consume more than 40% of world energy. According to scientists 24% of carbon dioxide emissions in the world could be a result of their performance. This paper presents an analysis of existing approaches to the certification of hotels that implement sustainable development principles. Work also focuses on the application of economic security techniques in the hotel business as a whole and on some particular aspects. Primary statistics presented in this article is based on the survey conducted in various regions of the Russian Federation which illustrates how much impact has the awareness about the environmental policy of a hotel on the decision to book a room in it or to purchase other services.