The most well-thought-out strategic planning of real estate development projects is an extremely urgent task. A real estate development project affects the building area throughout the life cycle. The modern concept of the planning horizon of a development project should be based on the analysis of its full life cycle and the consideration of various positive and negative external effects in design decisions. For this purpose, the accumulated representative experience has been studied, the most relevant and demanded areas of forecast analysis have been identified and analyzed, which determine the strategy and specifics of real estate development projects in the early stages. The following specific areas of analysis of the development project were identified: the long-term trend of development of the building t area, scenarios of the project life cycle, the adaptability of project decisions to changes, involvement of interests of groups of the territorial community in the project, the integration of positive effects at the stages of the project life cycle, the multiplier effects of the project. The structure of the positive effects of the forecast analysis of the project is systematized, the accounting of which extends and strengthens the strategic planning of development and becomes the most significant competitive advantage of the project. * Corresponding author: GusakovaEA@mgsu.ru