Are All My Volunteers Here to Help Out? Clustering Event Volunteers by Their Motivations

Lockstone‐Binney, Leonie; Holmes, Kirsten; Smith, Karen; Baum, Tom; Storer, Christine

doi:10.3727/152599515x14465748512605

Cited by 21 publications

(17 citation statements)

References 55 publications

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“…Clearly other studies of national, regional, and local events will find a different balance of program management and membership management. Smaller events may show further differences in management practices, such as those observed at regional events (Lockstone-Binney et al, 2015).…”

Section: Discussionmentioning

confidence: 99%

Section: Holmes Nichols and Ralstonmentioning

confidence: 99%

“…their experience (Lockstone-Binney, Holmes, Smith, Baum, & Storer, 2015). Mega-events typically use a "program management" approach (Lockstone et al, 2015;Meijs & Karr, 2000), which adopts the human resource management practices of paid workers and applies them to volunteers. In the case of the 2012 London Olympic Games, the recruitment and training of volunteers was outsourced to a commercial company, McDonalds (Bulley & Lisle, 2014), consistent with the governance of the Games through regulatory capitalism (Nichols & Ralston, 2015).…”

Section: Holmes Nichols and Ralstonmentioning

confidence: 99%

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It's a Once-in-a-Lifetime Experience and Opportunity—Deal with it! Volunteer Perceptions of the Management of the Volunteer Experience at the London 2012 Olympic Games

Holmes¹,

Nichols²,

Ralston³

2018

Event Management

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Mega-events such as the Olympic Games involve huge numbers of volunteers from the host community, necessitating the development of a large volunteer program, which will only operate for a short time. Leveraging this volunteer energy to lead to longer-term community volunteering has become a legacy goal for many event organizers. Mega-events typically use a top-down "program management" approach for their volunteer program. This article examines how the program management style impacts on the volunteer experience, using in-depth interviews with volunteers at the London 2012 Olympic and Paralympic Games. The study found that the program management approach had a negative impact on many volunteers' preevent experience, leading to some rejecting the offer of a role at the event. However, the anticipated "once-in-a-lifetime" experience of volunteering for the Olympic Games overcame most of the preevent shortcomings. The article considers the impact of volunteer management on repeat volunteering. Recommendations for better management of mega-event volunteers, leading to a volunteer legacy, are offered.

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Section: Discussionmentioning

confidence: 99%

Section: Holmes Nichols and Ralstonmentioning

confidence: 99%

Section: Holmes Nichols and Ralstonmentioning

confidence: 99%

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It's a Once-in-a-Lifetime Experience and Opportunity—Deal with it! Volunteer Perceptions of the Management of the Volunteer Experience at the London 2012 Olympic Games

Holmes¹,

Nichols²,

Ralston³

2018

Event Management

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“…Clustering target audiences according to their motivations, known as market segmentation, is commonly used in the commercial sector to tailor messages to different audiences, but it is not yet widely used in the nonprofit sector (Randle and Dolnicar 2009). Preliminary research, however, suggests that clustering of volunteers into groups can be used to promote tailored approaches to recruitment and retention (Stukas, Snyder, and Clary 2008;Lockstone-Binney et al 2015), but to our knowledge this has not been done within citizen science. We then looked for differences in the demographic characteristics of people belonging to these different groups, exploring gender, age, ethnicity, work status, and socioeconomic group.…”

Section: Study Of the Motivations Of Environmental Citizen Scientists In Great Britainmentioning

confidence: 99%

Variations in the Motivations of Environmental Citizen Scientists

West

Dyke

Pateman

2021

Citizen Science: Theory and Practice

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Understanding motivations is important because appealing to and fulfilling motivations helps citizen science projects recruit and retain participants. We summarise the literature around motivations, drawing on key theories from volunteering more broadly and building on this with additional motivations identified in studies of citizen scientists. We also examine what is known about differences in motivations between demographic groups. We then report on a survey of 613 environmental citizen scientists in Great Britain; they were asked to select from a list of motivations derived from the literature. We used hierarchical cluster analysis to group respondents by types of motivations held. Two clusters were dominated by people holding Values motivations (concern for others or the environment), both of which had high proportions of older people and people identifying as from white ethnic groups. A third cluster included people with Egoism motivations (participating to learn something or further one's career) and Values motivations. This cluster had a higher proportion of some commonly underrepresented groups than the overall sample, including younger people, people identifying as from minority ethnic groups and people in lower socioeconomic groups. Two further clusters also had higher proportions of people from minority ethnic groups than the overall sample, one dominated by those who participated because they were asked to, and the other by people who held other motivations not in our list. We use insights on participant motivations from the literature and survey to make recommendations to those wishing to recruit and retain citizen scientists, particularly those from underrepresented groups.

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“…The aim of this article, therefore, is to revisit the determinants of volunteering in the United Kingdom, through a key empirical contribution, to further inform volunteering recruitment and promotion in the light of the pressing generally accepted policy need for a greater volunteer base. There is a considerable literature exploring the motivations for volunteering (e.g., Cabrera et al, 2014;Chen & Chen, 2011;Clary & Snyder, 1999;Lockstone-Binney et al, 2015) and determinants of volunteering (e.g., Bauer et al, 2013;Dawson & Downward, 2013;Hallmann, 2015;Taylor et al, 2012;Ziemek, 2006). Surprisingly, however, while there is an important growing literature that examines how family and social-economic transitions influence volunteering in a longitudinal setting (Einolf, 2018;Lancee & Radl, 2014;Nesbit, 2012), there is no research that examines the longitudinal choice to volunteer specifically in connection with the opportunity to allocate leisure time.…”

Section: Introductionmentioning

confidence: 99%

Volunteering and Leisure Activity in the United Kingdom: A Longitudinal Analysis of Males and Females

Downward

Hallmann

Rasciute

2020

Nonprofit and Voluntary Sector Quarterly

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Theory recognizes the need to account for the allocation of time across activities as a potential constraint on volunteering. Drawing on the British Household Panel Survey (BHPS), for the first time, this article examines the decision to volunteer by males and females accounting for their engagement in other leisure activities that also involve discretionary time. Instrumental variable panel-data estimates reveal that it is only for females that volunteering is influenced by the choice of other leisure activities. This implies that males have more autonomy over their volunteering decision relative to their other leisure behavior compared with females. For males, this greater autonomy suggests that volunteering is more closely linked to the concept of “serious leisure” and a form of work as it is more distinct from other leisure activities. These differences have implications for volunteer recruitment.

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Are All My Volunteers Here to Help Out? Clustering Event Volunteers by Their Motivations

Cited by 21 publications

References 55 publications

It's a Once-in-a-Lifetime Experience and Opportunity—Deal with it! Volunteer Perceptions of the Management of the Volunteer Experience at the London 2012 Olympic Games

It's a Once-in-a-Lifetime Experience and Opportunity—Deal with it! Volunteer Perceptions of the Management of the Volunteer Experience at the London 2012 Olympic Games

Variations in the Motivations of Environmental Citizen Scientists

Volunteering and Leisure Activity in the United Kingdom: A Longitudinal Analysis of Males and Females

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