“…Besides culture, a wide range of sociodemographic characteristics have been found to affect consumer motivations, attitudes, and perceptions (Humara & Sherman, 1999;Keng, Richmond, & Han, 1995;Saad et al, 2005). In tourism and hospitality settings, such characteristics as age, income, education, gender, and religion affect tourists' and hotel guests' motivations, desire to travel, expenditure, satisfaction, perceptions, and complaint intentions (Bernini & Cracolici, 2015;Johns & Gyimóthy, 2002;Lowyck, Langenhove, & Bollaert, 1990;Ngai et al, 2007).…”