2005
DOI: 10.1016/j.jbusres.2004.01.001
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Are laterborns more innovative and nonconforming consumers than firstborns? A Darwinian perspective

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Cited by 40 publications
(23 citation statements)
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“…The current work is one of the first to apply an evolutionary lens in exploring family dynamics within the consumer realm (but see also Saad, Gill, & Nataraajan, ). What of other family relationships?…”
Section: Discussionmentioning
confidence: 99%
“…The current work is one of the first to apply an evolutionary lens in exploring family dynamics within the consumer realm (but see also Saad, Gill, & Nataraajan, ). What of other family relationships?…”
Section: Discussionmentioning
confidence: 99%
“…An instance of level 3 is the confirmation of Sulloway's theory in a consumer setting. Saad, Gill, and Nataraajan (2005) found that firstborns scored higher on an interpersonal influence susceptibility scale (a form of conformity) while laterborns were somewhat more open to product innovations. Finally, the differential ability of male car salesmen and female exotic dancers to be uniquely adept in their manipulative ploys (situational Machiavellianism) within their idiosyncratic professional contexts serves as an example of level 4 (conning prospective car buyers into believing that you have their best interests at heart; and duping male patrons at a strip club into believing that you are genuinely attracted to them).…”
Section: The Evolutionary Roots Of Functional Areas In Cbmentioning
confidence: 97%
“…Besides culture, a wide range of sociodemographic characteristics have been found to affect consumer motivations, attitudes, and perceptions (Humara & Sherman, 1999;Keng, Richmond, & Han, 1995;Saad et al, 2005). In tourism and hospitality settings, such characteristics as age, income, education, gender, and religion affect tourists' and hotel guests' motivations, desire to travel, expenditure, satisfaction, perceptions, and complaint intentions (Bernini & Cracolici, 2015;Johns & Gyimóthy, 2002;Lowyck, Langenhove, & Bollaert, 1990;Ngai et al, 2007).…”
Section: Sociodemographic and Tourist Behaviormentioning
confidence: 99%
“…A seven-year consecutive study of tourist satisfaction concluded that Western tourists are more satisfied than their Eastern counterparts with both tourism services and the destination of Hong Kong as a whole (Song & Chon, 2015). Such a staisfaction descripancy is perhaps due to heterogenous tourist charaterics, manefisted in age, gender, income and other sociodemographic (Cha, McCleary, & Uysal, 1995;Engs, Diebold, & Hanson, 1996;Humara & Sherman, 1999;Mattila et al, 2001;Saad, Gill, & Nataraajan, 2005). In addtion, tourist typologies and travel activities undertaken at destinations may also affect customer satisfaction, along with their emotion and happiness (Bimonte & Faralla, 2012;Gillet, Schmitz, & Mitas, 2016;Neal, 2000).…”
Section: Introductionmentioning
confidence: 99%