2015
DOI: 10.11114/bms.v1i2.808
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Are Organic Food Labels Inadequate? Evidence from Consumers in Australia

Abstract: The organic sector is one of the fastest growing food markets in the developed world, with a significant number of consumers continuing to prioritise these products that are perceived to be healthier and more sustainably sourced. The body of existing research has identified that very few consumers are dedicated organic food buyers hence most are purchasing it only some of the time. The most commonly identified barriers to purchasing more are associated with price premiums and limited availability. This paper a… Show more

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Cited by 7 publications
(10 citation statements)
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“…A good understanding of target consumers and market potential is required when developing any new functional foods or related products (Hamid, Said, & Meiria, 2019;Henryks, Pearson, Anisimova, & Sultan, 2015). While there are numerous studies reviewing either consumer-based literatures, such as perceptions of functional foods or air pollution, or laboratory-based literatures, such as immune-boosting ingredients, research that reviews and integrates findings from these disparate fields is limited.…”
Section: Introductionmentioning
confidence: 99%
“…A good understanding of target consumers and market potential is required when developing any new functional foods or related products (Hamid, Said, & Meiria, 2019;Henryks, Pearson, Anisimova, & Sultan, 2015). While there are numerous studies reviewing either consumer-based literatures, such as perceptions of functional foods or air pollution, or laboratory-based literatures, such as immune-boosting ingredients, research that reviews and integrates findings from these disparate fields is limited.…”
Section: Introductionmentioning
confidence: 99%
“…Consumers are generally not satisfied with the availability of information that can guide their purchase decision [15], and arguably, they are especially in a disadvantaged position to judge the potential compromises that the organic certification system creates. Information asymmetry, the gap of information with regard to the quality of organic products between consumers and producers, are expressly severe because of the nature of the products.…”
Section: Information Asymmetry and Smart Disclosure Policymentioning
confidence: 99%
“…One of the most likely explanations is that a truthful track-record of accurate food product information is positively associated with consumer trust (Frewer et al 1996). Conversely, providing unclear or ambiguous food product information on the label is unsatisfactory to consumers (Henryks et al 2015).…”
Section: Research Problemmentioning
confidence: 99%
“…Table 12 presents the theoretical concepts and supporting literature that was used for coding in this study. Lee et al (2002); Price and Shanks (2005) Insufficient information on food labels Henryks et al (2015) Perceived risk Yeung and Morris (2001b); Yoo et al (2015) Informativeness of traceability systems Chen and Huang (2013); Choe et al (2009) Informativeness of online feedback Park and Lee (2008) Consumer trust in food safety Chen (2008); Poppe and Kjaernes (2003) Purchase intentions Teng and Wang (2015) In the first stage, open coding was applied to identify the concepts related to information on food products that concern consumers most, the perception of trace-back information, perceived risk, information on the Internet, and consumer trust. In the second stage, relationships between concepts were grouped together to develop themes by axial coding.…”
Section: Study 1-1: Data Analysis Of Semi-structured In-depth Interviews With Food Consumers In Australiamentioning
confidence: 99%
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