The purpose of the article: The Relevance of the study is determined by modern trends in the development of the labor market, based on demand and supply of goods - a graduate of the University. At the same time, student’s professional training in the educational process of the University is traditionally carried out based on the basic values of the specialist's individual, due to the need for them, and the demand and supply of the labor market are determined by the demand for a specialist as an intellectual resource of production.
Materials and methods: The methodology of this study is based on the innovative content of professional training of a University student, focused on the needs of a specialist in professional self-affirmation as a personal and social value corresponding to the demand and supply of the labor market, presented in the concept of cultural competency-based approach to training, in the theory of changes in the labor market, in projects of future changes in the labor market, where demand and supply for the training of a modern competent specialist are used as driving forces.
Results of the research: the algorithm of designing cognitive, motivational, behavioral, emotional components of the values of the student’s professional training is justified and their compliance with the demand and supply of the labor market is proved. Knowledge about the value aspects of a University student’s professional training, about the features of their compliance with the labor market’s demand and supply, will help to avoid, localize or eliminate problems in the real educational process.
Applications: This research can be used for universities, teachers, and students.
Novelty/Originality: In this research, the model of an axiological aspect of student professional training: matching demand and offers of labor market is presented in a comprehensive and complete manner.