“…Under this framework, sports entities could take advantage of sport's ability to generate affinity between them and their fans to influence and promote more sustainable attitudes among them (Trendafilova and McCullough, 2018;Cayolla et al, 2023), and engage people in sustainability-related issues, thereby creating greater interest and knowledge about sustainability among groups that were not, or may not be, initially interested or engaged (Orr et al, 2020). However, after years in which sustainability has been a topic of interest in the academic literature (Hugaerts et al, 2022), and public interest in sustainability-related issues has been increased ( Alvarez and Vega, 2009), because of the agenda 2030 appearance, climate change and different action taken by governments or different companies. Various studies (Dujisin, 2020;Orr et al, 2020;Portman and Zhulpa-Camporesi, 2020;Martins et al, 2021) show that there is still a lack of knowledge about sustainability issues, not only among practitioners/ followers of physical activity and sport, which is worrying, but also among sport managers (Trendafilova et al, 2014;Hugaerts et al, 2022).…”