Categorization is usually assumed to require access to a concept's meaning. When pictures are categorized faster than words, they are assumed to be understood faster than words. However, pictures from the same category are more similar than pictures from different categories. The present article argues that the use of visual similarity as a cue to category membership may produce the picture advantage. The visual similarity hypothesis was tested in two experiments. In the first experiment, pictures showed a disadvantage for the visually similar categories of fruits and vegetables, but showed their usual advantage for the visually dissimilar categories of fruits and animals. In the second experiment, with a mixed list design, pictures were slower only for visually similar different decisions, but showed the usual advantage for all other decisions. The reliability of visual similarity as a cue to the decision accounted well for these results. Because visual similarity can be shown to have large effects on picture categorization, the use of categorization to compare speed of understanding of pictures and words is questionable.
Research question: The sport industry has deepened its commitment to implementing and deploying environmental sustainability initiatives. However, until this study there were no uniform ways to evaluate these efforts. To this end, the purpose of this study is to create and test the sport sustainability campaign evaluation model among sport participants of a 10-mile run event. Research methods: We tested the fit of the sport sustainability campaign evaluation model using 531 participants of a community run. Results and Findings: Needs, values, internal constraints, and points of attachment explained 52.1% of the variance in attitudes toward the campaign. Attitudes, external constraints, past behavior and all of the indirect effects of the other variables combined, explained 74.2% of the variance in participating in sustainability initiatives. Sport professionals can use this model to assess environmental sustainability campaigns and promote attitudinal and sustainable behaviors. Implications: The findings of this study have important implications for sport managers and marketers as they create and further advance their organization's sustainability campaigns. Understanding the needs and values of sport participants can help marketers and managers determine how those needs and values affect positive attitudes towards the campaign. Increasing the positive attitudes towards the campaign, while minimizing the negative influence of external constraints to act sustainably, can increase sustainable behavioral intentions and thus increase the success of the sport organization's sustainability campaign. This model can be used to evaluate the effectiveness of sustainability campaigns to influence attitudes and behaviors of sport participants.
The relationship between sport and the natural environment is bidirectional and critical to the production of sport products, events, and experiences. Researchers have studied sport and the natural environment within the various subdisciplines of sport management. However, given the changing climate and mounting public concern for the environment, there is pressure to reconsider the relevance and significance of the natural environment, which is taken for granted in managerial contexts. Reflecting the importance of the natural environment, the robustness of the current literature, and the potential for the future, we propose a new subdiscipline of sport management called sport ecology. Thus, we proposed, in this paper, a definition for sport ecology, (re)introduced key concepts related to this subdiscipline (e.g., sustainability, green), and highlighted the leading research that serves as the foundation for sport ecology. We concluded with a discussion on the ways sport ecology can inform—and be informed by—other subdisciplines of sport management.
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