“…So, even if people recognize the risk and believe that the risk can be mitigated, they may take no action to mitigate the risk for reasons of cost or conflicting interests. Fortunately, economic interests sometimes converge with greater resilience, as where building companies gain business from retrofitting older buildings (McClure et al, 2015), or where strategies that reduce carbon emissions that contribute to climate change also reduce energy costs and enhance health (Bain et al, 2016). Tierney's (1999Tierney's ( , 2013 analysis has a number of similarities to the cultural theory of risk, which argues that individual perceptions of risk are shaped by cultural worldviews about danger and risk (Douglas & Wildavsky, 1982;Kahan, Slovic, Braman, & Gastil, 2006; see also Joffe, 1999).…”