Are You on the Right Platform? A Conjoint Analysis of Social Media Preferences in Aesthetic Surgery Patients

Nayyar, Apoorve; Jadi, Jihane; Garimella, Roja; Elkins-Williams, Stephen Tyler; Gallagher, Kristalyn; Kalliainen, Loree K.; Hultman, C. Scott; Wu, Cindy

doi:10.1093/asj/sjy238

Cited by 36 publications

(22 citation statements)

References 32 publications

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“…Despite those limitations, the present study constitutes an important step in determining the association between Instagram exposure and young women’s desire for breast augmentation. This study had a larger sample than previous online questionnaire studies [ 10 , 25 ] and utilized a validated research instrument. In contrast to other articles [ 11 , 25 ], only one procedure and highly engaging social media platform were investigated in detail.…”

Section: Discussionmentioning

confidence: 99%

“…Facebook, YouTube, WhatsApp, Facebook Messenger, WeChat, and Instagram are among the most popular platforms worldwide [ 9 ]. In 2018, Facebook was the preferred platform for delivering comprehensive information by surgeons via live video [ 10 ]. In 2017, Facebook had the highest patient use and engagement figures, YouTube was second in the number of users, with Instagram being second in the number of engaged users [ 11 ].…”

Section: Introductionmentioning

confidence: 99%

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Association between the Desire for Breast Augmentation and Instagram Engagement: A Cross-Sectional Survey among Young Polish Women

Skrzypczak

Błachnio

Górnicki

et al. 2021

IJERPH

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The impact of social media on the eagerness to undergo aesthetic breast surgery is unknown. We aimed to evaluate the association between Instagram engagement and the willingness to undergo breast augmentation. Women aged between 19–34 years old participated in an online survey. Of the 1560 respondents, 1226 (78.59%) met the inclusion criteria. BMI, bra type, bra cup size, education, and level of activity on Instagram increased the willingness to undergo breast augmentation (OR = 1.520, p = 0.020). Moreover, concurrent Snapchat use (OR = 1.348, p = 0.024) and the number of published posts on a respondent’s Instagram accounts (reference, n > 26; 0 < n ≤ 26; OR = 0.708, p = .009; lack of posts (n = 0): OR = 0.702, p = 0.155) were significant drivers of the respondents’ willingness. Fashion (OR = 0.730, p = 0.021), design/architecture (OR = 0.730, p = 0.022), and models (OR = 0.623, p = 0.004) were the searched content categories that increased the desire for breast augmentation. Positive and negative feeling scores that were triggered by Instagram content were correlated with BREAST-Q scores. We concluded that Instagram is a commonly used social network service among young women, and it may drive a desire for breast augmentation. Further analyses of Instagram preferences may help assess the willingness to undergo breast surgery, and in turn assist in tailoring marketing campaigns.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Association between the Desire for Breast Augmentation and Instagram Engagement: A Cross-Sectional Survey among Young Polish Women

Skrzypczak

Błachnio

Górnicki

et al. 2021

IJERPH

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“…In the choice-based designs, multiple choice tasks were presented to respondents, each consisting of two or more profiles described by various attribute levels relevant to the healthcare and HIT context. Seven of the studies using choice-based designs offered an opt-out choice in which the respondent could choose none of the presented profiles (44,50,53,54,56,61,69). For example, Determann et al included an opt-out option in their DCE that explored EHR preferences in order to make the experiment resemble the real-life situation where respondents are not obligated to have a EHR (53).…”

Section: Preference Elicitation Approachesmentioning

confidence: 99%

“…Comprehensiveness of care was a highly prioritized attribute (58) and patients were more likely to prefer video-based care if they believed all of their concerns could be addressed during the appointment (45). In two separate studies patients were indifferent to in-person vs. HIT-facilitated healthcare as long as the provider was a specialist rather a general practitioner (50,61).…”

Section: Hit Should Not Sacrifice Quality Of Carementioning

confidence: 99%

Patient preferences for health information technologies: a systematic review

Crossnohere¹,

Weiss²,

Hyman³

et al. 2021

J Hosp Manag Health Policy

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Background: Advances in patient-facing health information technology (HIT) promise to improve health care delivery and patient outcomes. Low utilization of HIT suggests that the preferences of patients may not be adequately guiding the development of these technologies. This systematic review offers an assessment of published evidence regarding patient preferences for HIT.Methods: Articles addressing preferences for HIT from patient and other end-user groups published up through 2020 were identified from PubMed, Web of Science, Scopus and via hand searching. Articles that used quantitative stated-preference methods to explore preferences for HIT were eligible for inclusion.Studies that explored attitudes towards HIT without eliciting trade-offs were excluded. Critical appraisal of study quality was conducted using the PREFS checklist and quality criteria identified by the US Food and Drug Administration including heterogeneity analysis and patient engagement in study design. We conducted thematic analysis of the main preference findings from each study to synthesize patient and enduser preferences for HIT. The review was not registered and authors received no funding to conduct the review.Results: The search yielded 7,299 unique articles, 59 of which were ultimately included in the review.Studies explored preferences for telemedicine (n=30), patient portals (n=12), mHealth (n=9) or multiple HITs (n=8). Preference elicitation methods included direct elicitation (n=26), discrete-choice experiments (n=13), conjoint analysis (n=6), contingent valuation (n=5), and ranking exercises (n=9). Studies had a mean PREFS score of 3.51 out of 5. Forty-two studies conducted preference heterogeneity analysis and only 20 included patients in study design. Thematic meta-analysis indicated that patients prefer HIT that is convenient and lower cost, but does not sacrifice quality, and preferences varied by demographic features such as age as well as depending on the type of health information being communicated.Conclusions: Patient and end-users have distinct preferences for the use of HIT in their medical care.It is timely that researchers and healthcare administrators consider these preferences for HIT given its rapid uptake amidst the COVID-19 pandemic. Although this literature demonstrates that patients can be engaged as participants in preference studies to identify meaningful aspects of HIT, the field was limited in its inclusion of patients in the design of such studies. Future development of HIT should be guided by highquality preference research that integrates patients in all stages in the design and implementation of HIT.

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“…Social media has attracted attention in public health research because it can reveal attitudes and practices that are underrepresented in traditional surveys. 1 , 2 , 3 , 4 Moreover, online platforms allow health care professionals (HPs) to directly interact with patients, often in an anonymous context to minimize fears about potentially compromising professional identity. 5…”

Section: Introductionmentioning

confidence: 99%

Reddit and Radiation Therapy: A Descriptive Analysis of Posts and Comments Over 7 Years by Patients and Health Care Professionals

Thomas

Prabhu

Heron

et al. 2019

Advances in Radiation Oncology

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Are You on the Right Platform? A Conjoint Analysis of Social Media Preferences in Aesthetic Surgery Patients

Cited by 36 publications

References 32 publications

Association between the Desire for Breast Augmentation and Instagram Engagement: A Cross-Sectional Survey among Young Polish Women

Association between the Desire for Breast Augmentation and Instagram Engagement: A Cross-Sectional Survey among Young Polish Women

Patient preferences for health information technologies: a systematic review

Reddit and Radiation Therapy: A Descriptive Analysis of Posts and Comments Over 7 Years by Patients and Health Care Professionals

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