Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Hagtvedt, Henrik; Patrick, Vanessa M.

doi:10.1509/jmkr.45.3.379

Cited by 422 publications

(364 citation statements)

References 26 publications

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“…To keep the products in the public eye, the retailer have to demonstrate products artistically encourage customers to connect with the merchandise at their sensual level. The art of shifting customer preferences of everyday products was investigated by Hagtvedt and Patrick (2006) and this art infusion theory not only influences evaluations, but also has a capacity to reduce emotional responses (Darso, 2013). It has been observed that during festive season retailer sales their products with decorative packaging or in decorated shopping bags, reused by the customer as gift bags or as shopping bags.…”

Section: Arts As Decorationmentioning

confidence: 99%

A Review on Art of Creating Values in Retail for Improving Business Performance

Atulkar¹,

Kesari²

2018

JBAR

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Today the retail business environment becomes more complex and unpredictable in nature. In this research article researchers try to discus on engagement of arts in creating values in retail sector organisations. As the art based methods are used in various organisational developments, so this paper focused on four processes proposed by Darso and Dawids (2002) in retail sector organisation, to identify how these methods innovatively works on retail customers and why these process are important for the retail organisation performance. We identifies that the retailers should have to focus on the use of arts based method such as decoration, entertainment, developing the high skilled employees and attractive retail environment, enables customer to see the retail store environment more differently which helps in improving the performance of retail sector organisations. Based on the review of earlier published literatures, the present study shows that the uses of arts in creating shopping values more innovative, effectively and efficiently in retail sector organisations, have become a key to develop the effective business strategy to get competitive advantages over others.

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Section: Arts As Decorationmentioning

confidence: 99%

A Review on Art of Creating Values in Retail for Improving Business Performance

Atulkar¹,

Kesari²

2018

JBAR

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“…In the case of artists, consumers may more readily activate favorable associations similar to those linked to luxury brand designers (particularly regarding skill and status). Essentially, the words "luxury" and "arts" are conceptually interlinked (Hagtvedt and Patrick 2008); branding scholars (Kapferer and Bastien 2009a, p. 74) even recommend that managers of luxury brands "cultivate closeness to the arts for [luxury] initiatives." Indeed, luxury brands often market collections designed by artists (e.g., tattoo artist Scott Campbell or modern artist Takashi Murakami for Louis Vuitton; artist Irena Komadinic codesigning a collection of couture dresses for the luxury fashion brand Breeyn McCarney).…”

Section: How Labeling Products As User Designed Backfires / 79mentioning

confidence: 99%

All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands

Fuchs

Prandelli

Schreier

et al. 2013

Journal of Marketing

184

210

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An emerging literature stream posits that drawing on users rather than internal designers in new product creation may benefit firms because the resulting products effectively satisfy consumer needs. Four studies conducted in the context of the luxury fashion industry uncover an important conceptual boundary condition of this positive user-design effect. Contrary to extant research, the results show that being “close” to users does not help but rather harms luxury fashion brands. Specifically, the authors find that user design backfires because consumer demand for a given luxury fashion brand collection is reduced if the collection is labeled as user (vs. company) designed. The results further reveal the underlying rationale for this reversal: user-designed luxury products are perceived to be lower in quality and fail to signal high status, which results in a loss of agentic feelings for the consumer. The authors explore several strategies luxury brands can pursue to overcome this negative user-design effect. Finally, they find that negative outcomes of user design are attenuated for luxury fashion products that are not used for status signaling—that is, product categories of a luxury brand that are characterized by lower status relevance for the consumer.

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“…A different perspective on the effect of plating on participants' responses to the food would be to consider the ' Art-Infusion' phenomenon as advanced by Hagtvedt and Patrick [37]. According to this theory, consumers evaluate products more favourably when they are associated with art.…”

Section: Art-infused Food Designmentioning

confidence: 99%

A taste of Kandinsky: assessing the influence of the artistic visual presentation of food on the dining experience

Michel

Velasco

Gatti

et al. 2014

Flavour

123

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Background: Researchers have demonstrated that a variety of visual factors, such as the colour and balance of the elements on a plate, can influence a diner's perception of, and response to, food. Here, we report on a study designed to assess whether placing the culinary elements of a dish in an art-inspired manner would modify the diner's expectations and hence their experience of food. The dish, a salad, was arranged in one of three different presentations: One simply plated (with all of the elements of the salad tossed together), another with the elements arranged to look like one of Kandinsky's paintings, and a third arrangement in which the elements were organized in a neat (but non-artistic) manner. The participants answered two questionnaires, one presented prior to and the other after eating the dish, to evaluate their expectations and actual sensory experience. Results: Prior to consumption, the art-inspired presentation resulted in the food being considered as more artistic, more complex, and more liked than either of the other presentations. The participants were also willing to pay more for the Kandinsky-inspired plating. Interestingly, after consumption, the results revealed higher tastiness ratings for the art-inspired presentation.

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Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Abstract: for their help in creating some of the stimuli used in this article. Chris Janiszewski served as associate editor for this article.

Cited by 422 publications

References 26 publications

A Review on Art of Creating Values in Retail for Improving Business Performance

A Review on Art of Creating Values in Retail for Improving Business Performance

All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands

A taste of Kandinsky: assessing the influence of the artistic visual presentation of food on the dining experience

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