Artificial Intelligence, Blockchain, and Internet of Medical Things: New Technologies in Detecting, Preventing, and Controlling of Emergent Diseases

Sharma, Akanksha; Malviya, Rishabha; Awasthi, Rajendra; Sharma, Pramod Kumar

doi:10.1007/978-3-030-57552-6_10

Cited by 5 publications

(1 citation statement)

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“…Additionally, consumer engagement in Internet advertising for garments affected it, suggesting that fashion businesses should carefully choose the sort of digital advertising they use. [12] As it utilizes a pull approach and anticipates the User to lean forward and interact with the material, in-video advertising is a crucial component of any brand's content marketing plan. In certain situations, this can result in a sale.…”

Section: Advertising With Video For Content Marketingmentioning

confidence: 99%

Improving Fashion Industry Using Artificial Intelligence-Enabled in-Video Advertisements

Shah,

Nasnodkar

2023

EIJBMS

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It is crucial for advertisers to comprehend the video context when directing video adverts at consumers, given the growing audience for online video content. Important elements like ad relevancy to video content, where and how video advertisements are displayed, and non-intrusive user experience are required to be looked at in sequence to enhance the consumer experience and quality of commercials. We suggest a methodology for better ad suggestion that meets these requirements by understanding the video content semantically. The study focuses on how machine learning technology has significantly influenced the usage of in-video advertisements as a part of the content advertising approach for fashion brands. Every company wants to get in front of consumers when they are most receptive to persuasion. However, because there are so many options for customers, digital media are generating distinctive customer journeys that take an independent tack. Therefore, there is a need for more compelling advertising strategies to grab consumers' attention and make it possible for them to find companies at peak demand periods.

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Section: Advertising With Video For Content Marketingmentioning

confidence: 99%