ASEAN NCAP's Contribution to Malaysia's Automotive Ecosystem

Kassim, Khairil Anwar Abu; Jawi, Zulhaidi Mohd; Isa, Mohd Hafzi Md

doi:10.56381/jsaem.v1i1.4

Cited by 9 publications

(14 citation statements)

References 7 publications

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“…Based on the star rating given in the ASEAN NCAP assessment, special concern is given to four areas that are frontal impact crashes, side-impact crashes, the effect of crashes on child occupant and Safety Assist Technologies (SATs) of the car (Abu Kassim et al, 2017). The test reports will provide automotive consumers with independent information and transparent advice on the level of safety of the car's occupants and other road users for every car model as well as variants.…”

Section: Asean Ncapmentioning

confidence: 99%

Adaptation of Technology Capability with Special Attention to ASEAN NCAP in Strategic Design and Manufacturing a New Car with Safety Features

Abashah

Bakar

Zunaidi

et al. 2020

JSAEM

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This research aims to investigate the relationship between the technology capability and car manufacturer understanding and awareness of the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP). The surveys were performed to collect the data among Malaysian car manufacturers and 90 sets of questionnaires were returned and analysed using SPSS software with the main statistical analysis highlighted are Pearson correlation and multiple regression to examine the research hypothesis. Interviews were also conducted among the car manufacturers to investigate further the research objective. The research findings concluded that there is a significant relationship between the technology capability and car manufacturers on their understanding and awareness of the ASEAN NCAP requirements. Hence, this study proved that technology capability is the essential factor for car manufacturers and it is one of the main concerns for them in producing a new safer car design.

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Section: Asean Ncapmentioning

confidence: 99%

Adaptation of Technology Capability with Special Attention to ASEAN NCAP in Strategic Design and Manufacturing a New Car with Safety Features

Abashah

Bakar

Zunaidi

et al. 2020

JSAEM

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“…Although various agendas have been introduced to elevate awareness of vehicle safety issues by the government via the ASEAN NCAP, this information may not reach to the consumers. In such, knowledge of NCAP is not effectively utilized in making considerations during vehicle purchases (Sultana & Ibrahim, 2014;Abu Kassim et al, 2016a;Isa et al, 2016;Abu Kassim et al, 2017) Further, various promotional activities were also conducted in order to further increase the knowledge of this program amongst the public, but unfortunately these programs have not seemed to thrust any notable increase in awareness and the importance of vehicle safety upon users. The fact is, the availability and use of these ratings in making purchase decisions is still low and rarely is considered by market buyers (Jawi et al, 2013;Isa et al, 2014b).…”

Section: Introductionmentioning

confidence: 99%

Malaysian Consumer Awareness and Perspectives towards ASEAN NCAP

Roslin

Jawi²,

Jalal³

et al. 2020

JSAEM

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ASEAN NCAP has been in existence for the last eight years. Over these years, multiple initiatives had been undertaken to stress the importance and relevance of vehicle safety to the consumers. This study is undertaken to study and gauge the levels of understanding with regards to the vehicle safety assessment through ASEAN NCAP, amongst the consumer in Malaysia. A total of 428 respondents was involved in this study and the survey had been conducted throughout the major cities in Malaysia. The analysis shows that three main factors contributes to the buying decision of vehicles in Malaysia, they are fuel economy, comfort technology and safety assist technology. Air conditioning and the navigation system were the most important technology that is preferred by the consumers in their selection of vehicles to purchase. The study also reveals that an emphasis is placed on vehicle safety, as the Anti-Lock Braking System (ABS), the Anti-Theft Devices/Alarms and the Emergency Braking Assist (EBA), as being the required priority when choosing a vehicle to be purchased. In comparison with a previous study done, it further shows that the awareness and the level of understanding of ASEAN NCAP had increased to 36 %. This value indicates that the effectiveness of these numerous promotional activities conjured by various stakeholders has had an impact. Nevertheless, continuous effort needs to be effected to ensure the ASEAN NCAP becomes a sensible benchmark for potential buyers in Malaysia in making purchase decisions.

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“…In the automotive industry, as in other industries, business optimization is translated as making the most profit while, at the same time, reducing the cost. As a result, car makers in the past often overlooked the safety aspects for each automobile market by only adhering to the minimum requirements allowed by law (Abu Kassim et al, 2017). Such a situation existed as OEMs were able to reduce cost and increase profit due to the fact that safetyespecially passive safetywas not visible.…”

mentioning

confidence: 99%