In the paper, the author argues that cultural strategies and theories about urban planning may be irrelevant or even counterproductive outside urban and suburban contexts. In many rural settings the problem is not the destruction of the cultural heritage or how to counterbalance the influence from corporate interests, but rather the absence of such interests in the first place. From a study of two rural municipalities in southern Norway, the author demonstrates that culture-led strategies may be more of a distraction than an instrument for creating economic growth. Measured by the common goals for rural development in Norway, the cultural strategy has only been a success in one of the cases, whereas in the other case ideas about culture-led redevelopment have not prevented economic and demographic decline. The author concludes that while culture can be instrumental in creating growth in rural municipalities, it might also hamper their development.