Assessing contribution of research in business to practice

Ellson, Tony

doi:10.1016/j.jbusres.2008.10.008

Cited by 31 publications

(19 citation statements)

References 15 publications

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“…Rather, effective transfer depends on practitioners’ interpretation of the knowledge and the perception that it is relevant; relevance cannot be predetermined (Rasche and Behnam ). On the scholar's side of the equation, some argue that the gap reflects scholars’ lack of practical experience and skills (Ellson ; Radin ). Others argue that the gap emerges because of the tendency for coproduction research to focus on descriptive rather than explanatory accounts of real‐life phenomena (Hales ) or the mismatch between research and the complexity, uncertainty, instability, and uniqueness that characterize practice (Schön ).…”

Section: Rigor and Relevance: The Research–practice Gapmentioning

confidence: 99%

Effective Practitioner–Scholar Relationships: Lessons from a Coproduction Partnership

Buick

Blackman

O’Flynn

et al. 2015

Public Administration Review

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This article presents a continuum of possible coproduction arrangements between scholars and practitioners and suggests that greater engagement is necessary to bridge the commonly cited problems that create the gap between research and practice. Reflections on an Australian case of a major public sector coproduction partnership, the highest degree of interaction on the continuum, are used to argue that successful engagement between practitioners and scholars is possible, while also recognizing the difficulties inherent in this process. The benefits and challenges of this partnership are presented, as well as critical factors that drive effective relationships. Lessons are drawn for the development of future coproduction partnerships, including the importance of recognizing that both scholars and practitioners are, in fact, researchers.

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Section: Rigor and Relevance: The Research–practice Gapmentioning

confidence: 99%

Effective Practitioner–Scholar Relationships: Lessons from a Coproduction Partnership

Buick

Blackman

O’Flynn

et al. 2015

Public Administration Review

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show abstract

“…Unlike theory-focused confirmatory research, consortium benchmarking is open to "primitive principles" acquired "by renewed contact with the earth of common sense" (Schwab, 1960, p. 12). The meta-discourse typical to consortium benchmarking thus avoids mono-disciplinary "tool-box thinking" which stands at the heart of irrelevant research (Ellson, 2009).…”

Section: Results Of the Illustrative Case: The Commonly Overlooked Immentioning

confidence: 99%

Consortium benchmarking: Collaborative academic–practitioner case study research

Schiele

Krummaker

2011

Journal of Business Research

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“…The textbook review involved examining the basic marketing constructs included in the 3 For further information about this debate, see the work of Rossiter (2001), Hackley (2003), Ellson (2008), Tapp 15 15 introductory chapters of each book and the overall content's scope of each text to appreciate their coverage of marketing practice related topics.…”

Section: Text-based Document Analysismentioning

confidence: 99%

Establishing the scope of marketing practice: insights from practitioners

Dibb

Simões

Wensley

2014

European Journal of Marketing

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Establishing the Scope of Marketing Practice: Insights from PractitionersPurpose -Describing marketing practices is fundamental to understanding both the scope of marketing practice and the actual value it adds to the organization. This paper clarifies the reach of marketing practice and the nature of activities that marketers carry out.Design/Methodology/approach -The study uses mixed methods, involving qualitative document analysis, qualitative interviews and a quantitative managerial survey.Findings -The findings reveal consistency in the views of academics and practitioners across the following disaggregated elements of practice: stakeholder and relationship marketing, customer analysis, marketing-mix management/marketing planning, and the centrality of customers. However, when these themes are integrated into broader categories of practice, the activities are parceled and prioritized in different ways by the different data sources.Practical implications -The findings have implications for how marketing is practiced and taught and for the future research agenda.Originality/value -This study considers the functional practices within marketing and clarifies the scope of marketing practice.

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Assessing contribution of research in business to practice

Cited by 31 publications

References 15 publications

Effective Practitioner–Scholar Relationships: Lessons from a Coproduction Partnership

Effective Practitioner–Scholar Relationships: Lessons from a Coproduction Partnership

Consortium benchmarking: Collaborative academic–practitioner case study research

Establishing the scope of marketing practice: insights from practitioners

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