Assessing Czech consumers' reactions to western marketing practices: A conjoint approach

Klenosky, David B.; Benet, Suzeanne B.; Chadraba, Petr

doi:10.1016/0148-2963(95)00121-2

Cited by 34 publications

(14 citation statements)

References 35 publications

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“…However, there is little research on perceptions of advertising, particularly in EU accession countries. More attention has been paid either to the former Soviet Union (Andrews et al 1994;Wells 1994) or to central European countries more advanced in transition (Klenowsky et al 1996;Koudelova & Whitelock 2001).…”

Section: The Choice Of Romaniamentioning

confidence: 99%

An empirical examination of public attitudes towards advertising in a transitional economy

Petrovici

Paliwoda

2007

International Journal of Advertising

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This paper examines public attitudes towards advertising within the context of transition in central and eastern Europe. Drawing on a consumer survey conducted in three cities within Romania, the study conceptualises Pollay and Mittal's (1993) model of beliefs and attitudes towards advertising. This study introduces a novel differentiation between image and the social integration role of advertising, extending in this way the concept of the personal uses of advertising. It highlights variations in public opinion towards advertising between socio-cultural areas in Romania. Attitudes towards the institution of advertising, attitude-instrument, product information and hedonic/pleasure have a positive effect on general attitude to advertising as expected. Consumers who perceive an informational and entertaining value of advertising, those holding positive attitudes towards advertising as an institution in a free market economy and the instruments used to further it, are more likely to hold positive general attitudes towards advertising. The role of advertising exhibits a positive effect on general attitude. Image has a surprisingly negative effect on general attitude towards advertising, which contrasts with expectations based upon developed countries. Finally, the managerial implications are discussed.

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Section: The Choice Of Romaniamentioning

confidence: 99%

An empirical examination of public attitudes towards advertising in a transitional economy

Petrovici

Paliwoda

2007

International Journal of Advertising

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“…Reference [17] reported that there is a great demand for western consumer goods among Indian consumers. In a study in Czech, Reference [18] found that customers had a preference for German products as compared to products from the Czech Republic. Reference [19] found that Bangladeshi consumers significantly preferred western-made products, though there were differences in their perceptions across product classes as well as degree of suitability of sourcing countries.…”

Section: Brief Overview Of Literaturementioning

confidence: 99%

Do Ghanaians Prefer Imported Textiles to Locally Manufactured Ones?

Quartey¹,

Abor²

2011

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This paper ascertains whether consumers prefer locally made textile to imported ones or vice versa and what accounts for the choice. The study uses survey data of industry, traders and consumers to explain the issue. The results show that most consumers prefer locally-made textiles to imported ones. More than half of those who prefer locally-made textiles claimed local textile products are of a better quality. Others claimed they are more affordable and attractive while a few claimed local textiles are cheaper. This appears to contradict the country-of-origin effect and the results of previous studies in Africa and other developing countries. Implications for traders, governments and local manufacturers are also discussed. The study provides insights with respect to Ghanaians' preference of locally-produced textiles to foreign-made ones.

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“…A country-oforigin cue, in particular when the country is associated with the "good life" (France, Italy, US), may be a key to success for many products. Indeed, one study found that country-of-origin information has a significant influence on product evaluations made by Czech consumers (Klenosky, Benet, & Chadraba, 1996).…”

Section: Assurance For the Consumermentioning

confidence: 99%

The Information Content of Magazine Advertising in Market and Transition Economies

Herpen

Pieters

Fidrmucova

et al. 2000

Journal of Consumer Policy

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Assessing Czech consumers' reactions to western marketing practices: A conjoint approach

Cited by 34 publications

References 35 publications

An empirical examination of public attitudes towards advertising in a transitional economy

An empirical examination of public attitudes towards advertising in a transitional economy

Do Ghanaians Prefer Imported Textiles to Locally Manufactured Ones?

The Information Content of Magazine Advertising in Market and Transition Economies

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