Marketing. Second and third authors contributed equally to this article.ethical consideration in advertising and marketing: the use of fear appeals, marketing to the elderly, and the marketing of health care services and products. Issues relevant to using fear appeals in promoting health care issues m the elderly are explored with a consumer psychologist's theoretical view of fear appeals. Next the assumption of the elderly market's vulnerability and indicants of social or psychological function which would differentiate the elderly recipients of marketing communications are examined both in terms of function and ethical concerns.Overall, our review of the theoretical underpinnings of fear-based communication and the psychological characteristics does not indicate that the elderly of today are particularly vulnerable. While the elderly are probably somewhat more dogmatic than younger consumers and perhaps view outcomes from the perspective of their age, there are no indications that their psychological responses to fearbased appeals differ significantly from those of younger consumers.

No abstract

Corporate unethical behavior is nothing new. We are constantly bombarded with stories of managers engaging in illegal or unethical behavior. What is unknown are the reasons behind such behavior. Building upon Tenbrunsel and Messick's (1999) work on ethical framing we investigate the boundary conditions on how we look at ethical decisions. Through a qualitative and quantitative study, we propose that when managers are put into a business frame, they are more likely to solve problems without an ethical view and thus engage in unethical behavior. More importantly, when we extend the business frame from a short-term to a longterm focus, we expect that business decisions would be more ethical. Further, how ethical the corporate culture is would moderate our decisions. Results indicate that ethical framing of problems do result in ethical outcomes, and that a corporate culture helps. However, the role of a strategic short-term and long-term frame is less understood, with managers using short-term business frames exhibiting more unethical behaviors, while long-term business frames are inconsistent in relation to short-term or ethical frames.References Available Upon Request.

Establishing smoking policies which accommodate customers' smoking preferences is a major problem for restaurants, bars, hotels, and other firms in the service industry. This study is based on the premise that tobacco smoke can be considered a component of both the physical and ambient retail service environment. Because of legal and ethical concerns, the presence or absence of environmental tobacco smoke (ETS) in two types of eating facilities (bar and fine dining restaurant) was operationalized by the presentation to respondents of photographs which pictured customers in a setting where smoking was either present or absent. The success of this method of manipulation of the treatment variable was assessed with a thought listing procedure. Thought listing responses indicate that both treatments (type of facility and smoking policy) were adequately conveyed by the photographs. Results indicate that cognitive, emotional, and behavioral responses were all negatively affected by the presence of tobacco smoke. The conclusion is that managers who permit smoking in their facilities risk losing non-smoking patrons while smokers are little affected by either the presence or absence of smoke. The major contributions of this study include both the exploration of tobacco smoke as part of the retail service environment for eating establishments and the use of thought listings as a manipulation check for variables which were manipulated through use of photographs depicting the treatment conditions.

We examine marketing strategies for indoor tanning services that often target young adult females. Evidence of the addictive nature of indoor tanning suggests that young adults may be vulnerable to the promotion of indoor tanning and as a result deserve greater protection from the marketing of these services. As public awareness of the rising numbers of skin cancers linked to indoor tanning grows, we believe that the public will support increased regulation of this industry.