“…The same FCQ, which was used in six Balkan countries (Bosnia-Herzegovina, Croatia, the Former Yugoslav Republic of Macedonia, Montenegro, Serbia and Slovenia) with a sample of 3085 adult participants, indicated that sensory appeal, purchasing convenience, and health and natural content as the three most important factors [35]. Padilla Bravo et al discovered that among German consumers, altruistic motives were the primary factor affecting their attitudes toward organic food and purchasing behavior (according to a study of 20,000 German-speaking residents aged 14 to 80 years old) [36]. In 2010, Zander and Hamm concluded that in five European countries (Austria, Germany, Italy, Switzerland and the UK, approximately 1192 interviews in total), ethical attributes, consisting of animal welfare, regional production and fair prices for farmers, were the most important factors for consumers' purchasing decisions [37].…”