Local communities are an important stakeholder in any carnivore translocation programme and therefore, their acceptance of the translocation and support are essential to ensure its viability. Recent tiger augmentation efforts in Satkosia Tiger Reserve, India received mixed responses from the local communities, causing a stalemate in its progress. As a part of the adaptive management strategy, it was required to assess the concerns and issues to provide a practical solution. Hence, we analyzed the attitude of the people toward conservation in general and tiger specifically. We used structured questionnaire surveys and interviewed 1,932 households from 43 villages located in and around the reserve. We tested the influence of several variables representing four categories- (1) socio-economic, (2) ecosystem values and dependence, (3) relationship with the forest department and (4) losses and fear, on the attitude toward tiger conservation. The villages were clustered based on the responses received under these categories. While conserving forest was important to 91% of respondents, 71% of respondents supported wildlife conservation and only 35% felt important to conserve tiger. The logistic binary regression predicted that at the household level attitude toward tiger conservation is influenced positively by economic well-being, sense of forest ecosystem services, resource dependence and negatively influenced by restrictions from the forest department, and previous experience of loss due to wildlife. At the village level, literacy, resource dependence, access to clean cooking fuel and cooperation from the forest department predicted a positive attitude toward tiger conservation. Restriction from the forest department, fear for livestock, and experience of losses due to wildlife had a negative influence on attitude. We recommend that the villages in the landscape are prioritized based on their needs and accordingly, specific interventions are made to address their concerns. Future augmentation programme must give importance to intangible factors such as fear and perceived restrictions and opt for the involvement of the local community in the decision-making process.