Assessing Repurchase Intention of Learning Apps during COVID-19

Dash, Ganesh; Chakraborty, Debarun; Alhathal, Faisal

doi:10.3390/electronics11091309

Cited by 4 publications

(3 citation statements)

References 101 publications

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“…These theories postulate that the intention to perform a particular behavior is the antecedent of the actual behavior [12,14]. The empirical research conducted by past researchers has used numerous additional constructs as extensions to the theoretical frameworks to find the impact of different factors on consumers' green buying intentions and behavior [15][16][17][18][19][20][21].…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context

2022

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The present study investigates the association between green marketing mix strategies and the green buying intentions of consumers in an emerging economy. The focus is on the green buying intentions of millennials towards green personal care products and the impact of green marketing strategies on it. The moderating role of the environmental attitude of consumers and the role of consumers’ demographics as control variables are also assessed. The study used structural equation modeling to corroborate 405 responses of millennial consumers of green personal care products. Multi-group analysis was used to assess the control variables. Findings indicate that green products, green place, and green promotional strategies significantly impact green buying intentions. The moderating role of environmental attitude provided some interesting results. Income and education play a significant role in the green buying intention of different customers. Marketers can expressly understand the critical areas of their strengths and the direction in which the efforts need to be channeled in their upcoming endeavors.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context

2022

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“…[39] Journal of Consumer Behaviour [40] The Fifth Information Systems International Conference 2019 [41] Transportation Research Interdisciplinary Perspectives [42] Jindal Journal of Business Research [43] International Research E-Journal on Business and Economics [44] Electronics MDPI [45] Degree project in information and communication technology [46] Journal of Asian Finance, Economics and Business [47] Marketing…”

Section: B Search Processmentioning

confidence: 99%

Factors That Influence Repurchase Intention: A Systematic Literature Review

Wijarnoko,

Pramana,

Santoso

2023

teknika

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This research is a systematic literature review of factors that influence repurchase intention. Repurchase intention is important for companies because it will shape customer behavior to become loyal, customers usually tend to have an interest in buying products or services repeatedly so that the company will benefit from products or services that have been sold. The aim of this research is to provide insights into the research trends and issues in the studies of Repurchase Intention. The literature search focused on finding journals published between 2018 and 2023. Only English-language journals with the keyword Repurchase Intention were used in this research. Researchers found 80 journals that matched these keywords but after reading the collected articles thoroughly and removing duplicate and irrelevant articles, the authors produced 50 articles to be used in this research. The findings highlight key drivers for increasing sales: Satisfaction, Trust, Perceived Value, Price, and Word of Mouth. Additionally, 14 moderating factors were identified, with Age being the most prominent in four articles. Korea, India, and Indonesia lead research contributions, each with six articles. Structural Equation Modeling (SEM) is the prevailing measurement method, while other approaches persist. Companies are recommended to prioritize these core factors for consumer engagement. Future research should delve into unexplored moderating factors and alternative measurement methods, enriching our understanding of this vital field.

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“…The EdTech sector, which gradually picked up in the last decade, has become a prominent industry that delivers to consumers for all age groups (Joshi et al ., 2020). The advent of coronavirus disease 2019 (COVID-19) had a massive impact on the educational sector, which was initially governed by existing in-person or a typically conventional delivery approach and has transformed into a highly non-conventional internet-based delivery approach (Anand Shankar Raja and Kallarakal, 2020; Dash et al ., 2022b). The national lockdown starting in March 2020 in India led to a rapid transition in the educational sector as most educational institutes changed their delivery modes to internet-based platforms (National Education Policy, 2020).…”

Section: Introductionmentioning

confidence: 99%

EdTech applications and their adoption in Indian education sector–a bibliometric analysis and systematic literature review

Aaradhi,

Chakraborty

2023

HESWBL

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PurposeThis research intends to analyse the trend in educational technology (EdTech) over the last 20 years using systematic scientific mapping and bibliometric analysis and how it relates to the Indian context. Considering the anticipated growth in this field over the previous three years post-pandemic, an existing literature analysis is required. This study aims to map the existing intellectual structure in EdTech applications to extend the knowledge base further in this field. This study also intends to research how the Indian education sector compares in terms of the research output for the EdTech sector, considering the increased government focus on online learning as per the education policy in 2020. The study's findings will pave the way for sustainable research that will be extended in the future.Design/methodology/approachBibliometric analysis is conducted on the manuscripts extracted from Web of Science databases for the last 20 years (from 2003 to 2023). This study uses a descriptive research approach for bibliometric analysis as, by nature, this is an exploratory investigation, and no physical or existing experiment can be performed on the quantification, characteristic or productivity of EdTech applications. VoS Viewer and R software are extensively considered for a detailed bibliometric analysis.FindingsE-learning, blended learning and distance education emerged as the most frequently used keywords. The results reveal that technology adoption, higher education, technology and modelling are the most researched topics in this field.Research limitations/implicationsThis research is limited to the last 20 years' database obtained from the Web of Science database and limited to educational, management and operation databases only.Practical implicationsThe paper intends to analyse the global scenario of EdTech research and ensures that the paper will effectively connect with researchers, educators, policymakers and practitioners from different parts of the world. The results derived from the bibliometric analysis, cluster analysis and identification of key authors, journals and countries can contribute towards the improved contribution in this area.Originality/valueThe paper discusses the research in EdTech over the last two decades and effectively tries to bridge the gap in global research. Integrating systematic scientific mapping and bibliometric analysis is an innovative way to assess the growth and impact of EdTech. Considering the post-pandemic scenario and the government's emphasis on online learning, these are consistent with current developments.

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Assessing Repurchase Intention of Learning Apps during COVID-19

Cited by 4 publications

References 101 publications

Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context

Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context

Factors That Influence Repurchase Intention: A Systematic Literature Review

EdTech applications and their adoption in Indian education sector–a bibliometric analysis and systematic literature review

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